Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc


Table 1  Socio-Demographic Characteristics of the Sample



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

Table 1 
Socio-Demographic Characteristics of the Sample
Demographic Characteristics (n=217) 
Frequency 
Percent 
Frequency 
Missing 
Age

50 – 59 
15 
6.98 
60 – 69 
100 
46.51 
70 – 79 
82 
38.14 
80 – 89 
15 
6.98 
90 and above 

1.40 
Gender

Male 
94 
43.52 
Female 
122 
56.48 
Marital Status 

Married 
171 
79.17 
Single (never married) 

3.70 
Divorced/separated 
10 
4.63 
Widowed 
27 
12.50 
Races

White 
215 
99.54 
Other 

0.46 
Education

High school or less 

3.24 
Technical/vocational/trade school 


Some 
college 
33 
15.28 
Four year college 
82 
37.96 
Graduate/professional 
school 
94 
43.52 
Employment Status 

Retired 
204 
95.33 
Employed 
full-time 

1.40 
Employed 
part-time 

3.27 
Annual Household Income 
19 
Less 
than 
$20,000 

2.53 
$20,000 
to 
$39,999 
26 
13.13 
$40,000 
to 
$59,999 
50 
25.25 
$60,000 
to 
$79,999 
36 
18.18 
$80,000 
to 
$99,999 
29 
14.65 
$100,000 
and 
more 
52 
26.26 
Living Status 

Migrate to Upstate after 50 
125 
57.87 
Moving within Upstate after 50 
40 
18.52 
No moving after 50 
51 
23.61 
Results of mature respondents’ previous leisure travel experience are shown in Table 2. Almost all of the 
respondents (98.6%) took leisure trips after they retired (N=213). Mature respondents averaged more than three 


 
2007 Annual International CHRIE Conference & Exposition 
492
leisure trips in last year (Mean=3.32, SD=2.66; N=210). The average length of vacation totaled to nearly 25 days in 
last year (Mean=24.40, SD=19.63; N=211).
Mature respondents had a high satisfaction rate with their leisure trips (Table 2). About 70% of the mature 
respondents were very satisfied with their last leisure trip (71.0%) and leisure trips in general (67.6%). The average 
rating of leisure trip satisfaction was about 3.70 based on a ranking from “very unsatisfied” (1) to “very satisfied” 
(5) (SD=0.50).
Table 2 also shows the descriptive statistics of mature respondents’ self-rated health status. Almost three 
quarters of mature respondents rated their health above the middle level, i.e., very good (46.8%), and excellent 
(26.9%), while less than 5% of the respondents were in “fair” (3.7%) or “poor” (0.9%) health condition. The average 
of the health rating was close to “very good” (Mean=3.95, SD=0.85).
Table 2
Previous Leisure Travel Experience and Mature Respondents’ Satisfaction with Leisure Trips
Leisure Travel Satisfaction 
Frequency 
Percent 
Mean 
SD 
Frequency 
Missing 
Leisure Trip after Retirement 

Yes 
210 
98.59 
No 

1.41 
Number of Leisure Trips
3.31 
2.66 

Number of Days away Home
24.40 
19.63 

Satisfaction with Last Leisure Trip 
3.70
1
0.49 7 
Very 
satisfied 
149 
70.95 
Satisfied 
60 
28.57 
Unsatisfied 


Very 
unsatisfied 

0.48 
Satisfaction with Leisure Trip in General 
3.67
1
0.50 4 
Very 
satisfied 
144 
67.61 
Satisfied 
68 
31.92 
Unsatisfied 


Very 
unsatisfied 

0.47 
Self-Perceived Health 
3.95
2
0.85 1 
Excellent 
58 
26.85 
Very 
Good 
101 
46.76 
Good 
47 
21.76 
Fair 

3.70 
Poor 

0.93 
1
Based on a scale of 1=very unsatisfied, 2=unsatisfied, 3=satisfied, and 4=very satisfied.
2
Based on a scale of 1=poor, 2=fair, 3=good, 4=very good, and 5=excellent.
A description of the five items used to measure mature respondents’ global life satisfaction is presented in 
Table 3. The first two statements had one missing value and the other three statements had two missing values. Over 
90% of the respondents agreed (including strongly agree, agree, and slightly agree) with the following items: “I am 
satisfied with my life” (92.6%), “So far I have gotten the important things I want in life” (92.1%), “The conditions 
of my life are excellent” (91.2%), and “In most ways my life is close to my ideal” (90.3%). However, only about 
60% of the respondents (63.3%) agreed with various degrees that “If I could live my life over, I would change 
almost nothing.” Most of the mature respondents were quite satisfied with their life. The overall average score was 
5.62 (SD=1.01) based on a 1 (low) to 7 (high) scale, indicating that mature respondents generally had a high life 
satisfaction. 



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