Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Survey Instrument 
The survey instrument employed for this study consisted of four sections. The first section measured 
respondents’ leisure travel preference, which includes various questions about their recent and general travel 
experiences (i.e., travel frequency, trip length, satisfaction with leisure trips, travel information sources, trip 
planners, and travel companion), about their travel motives and constraints, about travel destination attributes, and 
about their travel intentions. The third section measured respondents’ overall assessment of their lives with the 
Satisfaction with Life Scale (SWLS) developed by Diener, Emmons, Larsen, & Griffin (1985). The last section 
collected some socio-demographic information (i.e., age, gender, marital status, race, education, and employment 
status, household income, and self-perceived health), as well as the length of their current residence at their present 
home and in the upstate of South Carolina.