Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Participating in such online communities to communicate with others is a 
good idea.…. 
BI2 
I like the idea that people can learn something from an online community. 
BI3 
I will enjoy meeting and interacting with others in an online community. 
BI4 
It is very important that people can learn from one another in an online 
community. 
BI5 
I will definitely participate in such an online community when it is available. 
Davis (1989) 
 
 
 

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2007 Annual International CHRIE Conference & Exposition 
350
CONTENT & CONVERGENT VALIDITY 
The reliability and internal consistency of the constructs and associated measures were assessed by the 
Cronbach alphas and item total correlations. This process was conducted through a factor analysis using 
conventional criteria (factor loadings 
≥
0.4; eigenvalue 
≥
1). The convergent validity measuring whether multiple 
items actually converge to the same construct was also examined. In general, the intended measures loaded well 
onto their latent constructs. The information ownership construct (labeled as OW) that relayed very low scale 
reliability was eliminated. In addition, although the Cronbach alphas for constructs self-efficacy & outcome 
expectations (SE) and relational dimension (RD) were marginal, they were accepted for the later analysis because of 
their theoretical importance to this study. As a result, five latent constructs and 22 measures were incorporated into 
the final model development. The overall variance explained was 55.81% in the factor analysis. The results are 
summarized in Table 2.