Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Trust (
α
 = .919) 
This hotel employees can be trusted at all times 
This hotel employees have high integrity 
This hotel make an effort to fulfill promises made to the customers
Overall, I can rely on this hotel 
.774
.966
.974
.757
20.791
24.586
-
55.291
.483 
.573 
.948 
.934 
.758 .893 
Commitment
 
(
α
 = .852)
 
My level of emotional attachment to this hotel is high
My relationship with this hotel has a great deal of personal meaning to 
me 
Maintaining relationship with this hotel is important to me. 
I intend to maintain relationship with this hotel 
.872
.926
.927
.876
30.875
-
36.448
31.201
.761 
.857 
.860 
.767 
.674 .868 
Loyalty (
α
 = .836) 
I would recommended this hotel to others who seeks your advice 
I consider this hotel as my first choice compared to other hotels 
I intend to visit this hotel again 
.736
.995
.613
16.698
-
14.146
.602 
.837 
.455 
.565 .793 
 
 

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