Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 


 
2007 Annual International CHRIE Conference & Exposition 
184
RESULTS 
Measurement Model 
The adequacy of the measurement component of the proposed model was first examined by performing 
confirmatory factor analysis. Table 1 demonstrates the results of the measurement model. All the fit indexes 
demonstrated an excellent fit with 
χ
2
= 358.037, 
df
= 247, goodness of fit index (GFI= 0.953), adjusted goodness of 
fit index (AGFI = 0.921), root mean square error of approximation (RMSEA = 0.035), and comparative fit index 
(CFI = 0.982). Collectively, the results of the CFA mostly satisfy the recommended level of goodness-of-fit, and so 
the proposed model generally fits the sample data well.
Purification of scales was then performed through the use of confirmatory factor analysis (CFA). The 
Cronbach’s 
α
s of the six constructs ranged from .836 to .919 and they were all above Nunnally’s (1978) 
recommended .70 benchmark, indicating that the measures are internally consistent. Fornell and Larcker (1981) 
suggest that composite reliability is generally superior to Cronbach’s 
α
. The composite reliability of each construct 
ranges from .793 (loyalty) to .913 (interactional justice), exceeding a suggested minimum of 0.7 (Bagozzi, 1980). 
Thus, all scales demonstrate adequate internal consistency.

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