2007 Annual International CHRIE Conference & Exposition
534
Indeed, the tourism industry has a capacity to assist cultures while maintaining economic growth
(modernization), and to incorporate heritage in a meaningful way to assist in bringing the tourism into development
with identity. While Alvin Toffler prophets a universal law about the thinning of
culture while it spreads, it is
possible to reverse the pattern if the development stakeholders understand the tourism’s thinning effects on culture
and, at the same time, make efforts to preserve culture during the process of modern development. Through
government tourism policies and collaboration of the stakeholders at all
levels and from all sectors, it is not an
unattainable goal for modernization to develop along with cultural identity.
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