Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
Public Sector 
 
Community 
Private 
Sector 
 
Tourism 
Development 
 
NGOs 
State government 
Provincial government 
Municipal government 
County government 
District government 
Tourism operator 
Developer 
Marketing agent 
Tour guide 
etc. 
Civil organization
(e.g. CHA) 
Research institutions 
Intergovernmental
(e.g. World Bank, UNESCO) 


 
2007 Annual International CHRIE Conference & Exposition 
534
Indeed, the tourism industry has a capacity to assist cultures while maintaining economic growth 
(modernization), and to incorporate heritage in a meaningful way to assist in bringing the tourism into development 
with identity. While Alvin Toffler prophets a universal law about the thinning of culture while it spreads, it is 
possible to reverse the pattern if the development stakeholders understand the tourism’s thinning effects on culture 
and, at the same time, make efforts to preserve culture during the process of modern development. Through 
government tourism policies and collaboration of the stakeholders at all levels and from all sectors, it is not an 
unattainable goal for modernization to develop along with cultural identity.
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