Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
2007 Annual International CHRIE Conference & Exposition 
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business in Beijing. Phenomenology grounded the qualitative inquiry and allowed researchers to examine 
experience and consciousness of the interviewees so as to detect their attitudes and beliefs on social and cultural 
subjects (Patton, 2002). This study was exploratory in nature, seeking to appreciate the business people’s views and 
concerns in cultural tourism development within their frames of reference, without imposing the researchers’ 
preconceptions. Thus, broad topics on tourism development and authenticity were carefully worded so as not to bias 
the participants’ responses. 
For issues and concerns of the public sector, non-government organizations and community residents, 
secondary sources were used such as government policies, documents of public organizations and reports on 
community residents. The results of this paper were based on a content analysis of the interviews, reports, past 
studies and any other material related to plans and policies for cultural tourism development. 
The analysis and interpretation of the data collected gave rise to the model of strategic alliance among key 
stakeholders from both the private and public sectors. A congruence of objectives and motivations between the two 
sectors is detected - attracting more tourists can not only benefit the financial objectives of tourism operators but 
also serve the more diverse social objectives of the public sector, in this case, the cultural preservation in tourism 
development. The initiatives, coverage and concerns of the alliance are presented and discussed.