Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
2007 Annual International CHRIE Conference & Exposition 
527
STAKEHOLDERS ALLIANCE: STRATEGY FOR COMBATING CULTURAL THINNING IN CHINA
Jian (Jane) Zhang 
Purdue University 
West Lafayette, Indiana, U.S.A. 
and 
Thomas E. Pearson 
Purdue University 
West Lafayette, Indiana, U.S.A. 
ABSTRACT 
Tourism has developed dramatically in China’s drive to modernize. However, modern development has 
adversely thinned the Chinese culture and diluted the cultural identity in tourism. This study examined the thinning 
effects of tourism development on culture and the scope of such effects in China. It postulated that tourism policy 
should be coordinated with the interests of key stakeholders to balance modernization and the conservation of 
cultural authenticity. Through the case of Beijing 
Hutong
, this study proposed a model of strategic alliance of 
stakeholders from both public and private sectors and dictated their motives and roles in cultural tourism 
development.