Mavzu: maqsadli bozorlarni tanlash

MAVZU: MAQSADLI BOZORLARNI TANLASH.
Reja:

1. 
   Bozor segmentatsiyasi mohiyati va uni ahamiyati.
   
2. 
   Bozor segmentatsiyasi xusussiyatlari. Bozor segmentatsiyasi turlari.
   
3. 
   Bozorni segmentlashtrishni asosiy tamoyillari
   
4. 
   Maqsadli segment bozorlarini tanlash.
   
5. 
   Bozordagi eng kerakli segmentlarini aniqlash. Tovarni bozordagi joylashish pozisiyasi.
   

Tayanchiboralar:

Bozor segmentatsiyasi, bozor segmentatsiyasining tamoyillari, bozor segmentatsiyasining xususiyatlari, bozor chukurchasi, bozor oynasi, makrosegmentlash, mikrosegmentlash, yakuniy segmentlash, avvaldan segmentlash, maqsadli segment.

1-Topshiriq. Segmentlash turlariniyozing.


Segmentlash turlari






M aqsadli bozor segmentini aniqlash



ўртачадан паст

яхшироқ

ёмонроқ

Фирманинг бозор сегментида асосий рақобатчига нисбатан позицияси


B /Bx/B jadvali(Bilaman/Bilishnixohlayman/Bildim)

№	Mavzu savollari	Bilaman	Bilishnixohlayman	Bildim
1	Marketingtadqiqotari
2	Bozorsegmentatsiyasi
3	Marketingfunksiyalari
4	Marketingniboshqarish

2-Topshiriq. Savollargajavobyozing.
“Charxpalak” uchunnazorat savollari
Maqsadlibozorlarnitanlash- bu _______________________________________________________________________________________________________________________________________________________________________________________________________________
Marketing kompleksiniishlabchiqish – bu___________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Marketing tadbirlarinihayotgatadbiqqilish- bu __________ ____________________________________________________________________________________________________________________________________________________________________________________
3-topshiriq. Tadqiqotlarningyo‘nalishlaridoimkengayibboradi. Biroqquyidagiyo‘nalishlardagitadqiqotlarengmuhimbo‘libhisoblanadi, ularqaysilar?

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4-topshiriq. Qurilishsohasidagisegmentatsiyaningengrivojlanganmezonlaribo‘libnimalarhisoblanadi?



Segmentning miqdoriy o‘lchamlari -_____________________________
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