Marketing strategies of textile companies: the case of selected

No 
Criterion 
Meaning 
How it was met in the study 
1 
Resonance  
Overlap between the 
report and the basic 
paradigm followed 
-Extensive literature review helped to shape 
and ensure the fit between the methods used 
and the paradigm 
-Clear definition and understanding of the 
ontology and epistemology of the interpretive 
paradigm 
-In-depth interview in a relaxed time 
-Inductive approach of data analysis 
2 
Rhetorical 
The report‘s unity, 
clarity and 
craftsmanship 
-clear data collection and analysis process 
followed 
-the report was proof read by the researcher 
twice 
-colleagues commented on the report 
-the supervisor commented on the report 

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-Finally, the report was professionally edited 
3 
Empowerme
nt 
Evoke actions and 
raise conclusions 
(giving sense) 
-initial conclusions were drawn for each case 
individually 
-sector wide conclusions drawn from the 
cross case examination 
-implications for actions were clearly 
identified and forwarded as (implication for 
management practice and for policy makers) 
4 
Applicability   Transferability  of  the 
finding 
to 
other 
settings 
 
-Application of multiple cases (nine cases) 
-in-depth analysis of literatures and robust 
conceptual framework 
-the situation under which the finding may 
hold was clearly stated