Marketing Letters, (4) 289-305.
249
- Jain S. 2000. Market Planning & Strategy,6th ed, Cincinnati, South-
Western College Publishing
- Johnson G. and Scholes K. 1989. Exploring Corporate Strategy: text
and cases, London: Macmillan Bowman, Prentice Hall
- Kalafatis S., Tsogas M., and Blankson C. 2000. ‘Positioning
strategies in business markets‘, Journal of Business and Industrial
Marketing, 15(6) 416-37
- Kaplan R. and Norton D. 1992. ‘The balanced scorecard measures
that drive performance‘, Harvard Business Review, 70(1) 71-79
- Keller K. 2008. Strategic Brand Management, 3rd ed., Upper Saddle
River, NJ, Pearson Prentice-Hall.
- Keller K. and Donald R. 2006. ‘Brands and Branding: Research
Findings and Future Priorities‘, Marketing Science, 25 (6)740-59
- Keller K. 2008. Strategic Brand Management, Pearson Education, USA.
- Kennedy P. And Rosson P. 2002. ‘Impacts of Globalization on
Agricultural Competitiveness: The Case of NAFTA‘, Journal of
Agricultural and Applied Economics, 34 275-288.
- Kim K., Jeon B., Jung H., Lu W., and Jones J. 2012. ‗Effective
employment brand equity through sustainable competitive
advantage, marketing strategy, and corporate image‘, Journal of
Business Research, 65(11)
- Kotler P. 2003. Marketing Management, 11th ed., Prentice-Hall, Upper
Saddle River, NJ.
- Kotler P. and Keller K. 2009. Marketing Management,
Pearson/Prentice Hall, Upper Saddle River, NJ
- Kotler P. and Armstrong G. 2012. Principles of Marketing, Boston,
Pearson Prentice Hall
- Kotler P., Kartajaya H., and Setiawan I. 2010. Marketing 3.0, From
Products to Customer Satisfaction to the Human Spirit, John Wiley and
Sons, Inc., Hoboken, New Jersey
- Lambin J. 2008. Market-Driven Management Marketing strategic
operative, McGraw-Hill, Milano
250
- Lee C. and Griffith D. 2004. ‗The marketing strategy performance
relationship in an export-driven developing economy‘, Journal of
international marketing Review, 21 (3)321-33
- MacDonald S., Pan D., Hudson F., and Tuan L. 2013. ‘Chinese
domestic textile demand: where they buy does matter‘, China
Agricultural Economic Review, 5(3) 312 – 327
- Madsen T. 1998. ‘Management judgment of export performance‘,
Journal of International Marketing, 6(3) 82-93
- Mahoney T. and Pandia J. 1992. ‗The resource based view within the
conversation of strategic management‘, Strategic Management Journal
(13) 363-380
- Makasi A. and Govender K. 2015. ‗Rethinking marketing strategy
and National Policy in clothing and Textiles: The Case of Zimbabwe‘,
African Journal of Business and Economic Research, 10(2&3) 115-141
- Malhotra N and Birks D. 2000 . Marketing Research: An Applied
Approach, European Edition, Harlow, Pearson Education Ltd.
- Mandke A., Deshmukh P., and Mandk P. 2016. ‗A Study of
Marketing Strategies for Formation of Effective Distribution Channels
by SHGs‘ Journal for Contemporary Research in Management, 1(1)
- Mangold W. and Faulds D. 2009. ‗Social Media: The New Hybrid
Element of the Promotion Mix,‘ Business Horizons, 52(1) 357-365.
- Martin D. 2013. ‗Put it in Writing: Business Strategy in Brief‘, Journal
of Business Strategy, 34 (6)
- McCarthy E. 1964. Basic Marketing, A Managerial Approach, Richard
D. Irwin, Homewood, IL.
- McKenna R. 1988. ‘Marketing in the age of diversity‘, Harvard
Do'stlaringiz bilan baham: |