Marketing objective(s)

Content Brief for Lillianna Designs

About the brand – Lillianna Designs is located on the Gold Coast, Queensland, Australia. Lillianna Designs has worked with many people and properties from around the world including: The United States, Europe, New Zealand, and the UAE.

Marketing objective(s)
1. We would like to increase the number of inquiries that come from our marketing communications efforts by 15% by the end of October this year.
2. We aim to increase our website leads by 30% via Social Media Marketing and Blogging by the end of October 2022.
3. To increase followers of our Facebook company page to 1000 by the end of the 2nd quarter in 2022 through increasing frequency of posting by 50% and optimizing targeting.

Target audience - The target audience is 35–55-year-olds. People who have a family and who work hard. They want to make their house feel more like a home.

Brand identity
Mission statement - Bringing innovation and creation to a new level!
Brand voice - Authentic, Imagination, Creativity
Personality – Colourful, Timeless, Avant-garde
T ag line - Creativity never sleeps
Colours - #FAE5D3 #17202A

Content format – Blog posts, Video content, Podcasts, Photos, Social media posts

Branding Content examples


Target keywords – Interior decoration, Bedroom interior design, Living room interior design, office interior design, kitchen interior design, apartment interior design, restaurant interior design, bohemian interior design, minimalist industrial, modern interior, contemporary décor.

CTA’s – Form submission, “Read more” button, Product or service discovery, and social sharing


Length of content
Twitter – under 100 characters
Facebook – 80 characters or less
Blog posts – 1,000-1,300 words + pictures

File sizes
Square images – 2MB high quality | 1080px by 1080px at 1:1 aspect ratio
Landscape images – 2MB high quality | 1080px by 566px at 1.91:1 aspect ration
Image sizes for full width slideshows (website) – Standard resolution | 2560px | 3:1 aspect ratio
Smaller slideshows – Standard resolution | 2000px or 1800px
Vertical image – Standard resolution | 800px by 1200px at 2:3 ratio
Video resolution – High definition (HD), 1 minute | File size – 88.3mb

Deadlines
Marketing property interiors | Instagram | Due date: 4^th February
Weekly blog | Website | Due date: every Monday
Backyard renovations Tips & Tricks | YouTube | 5^th February
Kitchen styling hacks | YouTube | 12^th February
The secret to a good colour scheme | YouTube | 19^th February
Do’s and Don’ts when designing a bedroom | YouTube | 26^th February