Marketing Insights From a to Z: 80 Concepts Every Manager Needs to Know

“Suc-
cess is never final,”
as Winston Churchill observed.
Success, in fact, is the major cause of failure. Five years of success
will ruin any business. Lew Platt, former CEO of Hewlett-Packard,
confessed:
“The single biggest problem in business is staying with
your previously successful business model . . . one year too long.”
The success of a company depends ultimately on the success of
its customers and partners. But a company should not try to please
everyone. That would be a sure way to fail.
Failure shouldn’t be viewed as always bad. Henry Ford said: