Marketing analysis of Nike

DIVERSIFICATION

• The least important growth strategy for Nike
• This strategy is centered on the manufacturing of new items into new markets in order to pursue new business opportunities, but Nike has already implemented this strategy in its early business operations, such as the developmtnt of athletic apparel, sports equipment, and subsidiary ventures
• Previously,the company's production was only focused on sports shoes
• Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas.(not included the United States)

Segmentation , targeting, positioning
4. STP analysis

STP analysis

placing the company's brand in the market with other competitors.
Positioning
systematically choosing the segments that will yield the most efficient and practical approaches to achieve the firm's goals. 
Targeting
the process of dividing a company's target market into achievable and approachable groups. 
Segmentation

STP analysis

5. Nike in Uzbekistan

Stores in Uzbekistan

There are only 2 stores of Nike in Uzbekistan, which are located in 13 Usman Nosir street and Amir Temur Avenue 60

Agreement

In early 2019, an agreement was reached between Tianjin Zhongzhilihua, a Chinese manufacturer of sneakers under Nike and Adidas brands, and SinoInternational LLC. A plant, which will produce products under these brands, will be established in Andijan region.
Saturn
The cost of the project is around $12 million. Currently, the foreign investor has invested $6 million.
Mars
Venus
The production facility will start its work in the IV quarter of 2021 and operate at a full capacity in the III quarter of 2022. The plant is expected to produce a total of 3 million pairs of sports shoes a year, the Uzcharmsanoat Association .