Group: IX 51-2 Urinov Oybek. Homework Unit Brands My lovely brand (essay) Nike

Group: IX 51-2
Urinov Oybek.
Homework
Unit 1. Brands
My lovely brand (essay)
Nike
My favourite brand—Nike. Nike does not just stick to shoes but they produce everything from socks to sunglasses and hats. Today they still are huge into the shoe industry but Nike also makes jerseys, shorts, base layers etc. Nikes products never stop involving. As a person who wears a lot of Nike gear, my favorite thing about the brand is that they always find a way to make the products better. Take their basketball shoe line for example. When Nike made their first pair of basketball shoes they probably had no idea what they were doing. Today Nike has one of the best lines of basketball shoes out there with the Air Jordan line. These shoes are always light weight and they feature great support and breathable leather which are both needed in a good basketball shoe. Also Nike makes their products stand out with their brilliant use of colors and unique designs.
In 2009 Nike introduced the Nike+ products and teamed up with Apple. This allows runners to sink their shoes with their IPods and it will allow them to see how far they have run, how many calories they have burned and also keeps time for them. Nike has also done this with their basketball shoes which allow players to link up through their IPods again. However this new design helps measure a player's vertical, quickness, and other aspects of their game. Nikes products keep improving with the time and there is no end in sight to what Nike can do with their products.
Nike has many competitors in their industry. These companies include but are not limited to Puma, Underarmor and Addidas. These competitors drive Nike to strive for new innovations every day. Nike competes with Addidas in the basketball market. Nike owns over 80% of U.S. basketball market to as where Addidas owns only about 14%.