Marketing 0

Polarization of Ideologies
The paradox of globalization is that it calls for economic inclusivity
but does not create equal economies. It appears that globalization
hurts as many countries as it helps. Many blame globalization as the
culprit of inequality. Coping with the tension, people begin to take
sides and gravitate toward polarized beliefs and worldviews. Some
believe opening up to the borderless world will bring more value
while others call for protectionism with more walls. As seen in the
Brexit process and the presidency of Donald Trump, politicians seek
to represent the more closed model and amplify the separation to
grow their electoral appeal.
Identity politics is rising around the world as a direct impact. The
side effect is that standpoints and decisions are now determined
through the political identity lens but not necessarily for the common
good. And often, emotions rather than facts are fueling the diverging
conversations. The social media filter bubbles, along with the spread
of hoaxes, exacerbate it further.
As a result, several key issues are becoming more polarizing than
ever. Political affiliations drive primary concerns. The strategies to
combat climate change and regulate healthcare costs, for instance,
are considered more pressing issues for Democrats than
Republicans. The economy and the policy against terrorism,
conversely, are top priorities for Republicans. Even the definition of
a perfect home also differs between partisans. According to Pew
Research Center, most Democrats prefer a denser neighborhood with
public facilities within walking distance while most Republicans

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prefer the opposite. More Democrats than Republicans also favor
living in a more ethnically diverse community.