Marketing 0

The Polarized Society
Businesses have generated tremendous wealth over the past several
decades. The distribution of that wealth, however, has been unequal,
pulling people in opposite directions. The middle segment slowly
migrates, either climbing to the top or falling to the bottom of the
pyramid. It changes the shape of the society from a normal
distribution to an M-shaped one—as observed by William Ouchi and
Kenichi Ohmae—where the greatest numbers of people are in the
upper and lower classes. On each end, people have conflicting life
priorities and ideologies, which set them at odds with each other (see

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