Marketing 0

#3 Recreate Desired Physical Interactions with
Digital

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When human-to-human interactions create value and are still
desirable, businesses can utilize digitally enabled communications.
Customers can connect with frontline staff, who can work from
anywhere, via a video platform. Examples include video banking in
financial services and virtual consultation in telehealth. The
approach saves costs while still preserving the benefits of human
touchpoints.
A more advanced approach is to use a chatbot that can replace the
frontline staff for basic inquiries and consultations. Virtual assistants
with voice tech are now capable of answering simple questions and
executing commands. Despite some limitations, natural language
processing (NLP) technology enables conversations to be natural.