Marketing 0

#2 Develop Digital Customer Experience
In the post-pandemic era, businesses that manage to build digital
customer experience will flourish. The digitalization should not stop
at basic customer engagement. Instead, it must be all-encompassing
across customer touchpoints from marketing to sales, distribution,
product delivery, and service. And all those digital touchpoints must
be orchestrated into a synchronized customer experience.
But most importantly, they need to rethink their ways of creating
value, or in other words, how to generate revenue from the customer
experience. Digital businesses have entirely different sets of
economics. Companies must consider emerging business models
such as everything-as-a-service subscription, electronic marketplace,
or on-demand models.