###Market Structure 1 PowerPoint Presentation###

Types of basic marketing models (by scope)

• The main issue in the development of marketing structure is its integrity, the interrelation of all factors that ensure success in achieving the goal. The idea of ​​marketing as an economic category is multifaceted. Its structure or areas of activity are as follows: - marketing of means of production; - marketing of consumer goods, - marketing of services, etc. In the activity of each of them, general principles and tasks are preserved, but each of these directions is distinguished by its own peculiarities. Marketing of means of production is based primarily on the consideration of production requirements. For this reason, expediency, acceptability, and strict compliance are paramount. Consumer goods marketing is associated with a wide range of consumers with different needs and tastes. In this area, great attention is paid to the organization of the essence of the consumer verb. In particular, consumer grouping, advertising, product sales, all these are the main issues of marketing activities in the consumer goods market. For example, the principle of little service in stores is the result of the marketing of consumer goods. Marketing of consumer goods services is characterized by the presence of a direct link between the manufacturer and the consumer. Most of the services are complex. For example, the emergence of hotels, restaurants, excursion services, souvenir sales and so on is directly related to the concept of gross tourism product. This is why marketing has a huge focus in the show business.

Market Structure

• Kinked Demand Curve

• Price

• Quantity

• D = elastic

• D = Inelastic

• £5

• 100

• Kinked D Curve