###Market Structure 1 PowerPoint Presentation###

Market structure

• Degree of competition in the industry
• High levels of competition – Perfect competition
• Limited competition – Monopoly
• Degrees of competition in between

Market structure

• Determinants of market structure
• Freedom of entry and exit
• Nature of the product – homogenous (identical), differentiated?
• Control over supply/output
• Control over price
• Barriers to entry

Market structure

• It is a clear combination of marketing components to achieve the set goals and meet the target market demand. At least the content combines the four main parts - the product or service, the price, the distribution and the shifts. What to recommend to the market when buying goods and services is to determine the level of quality, sales volume, the level of innovation of the company, the status of the scale, the specific conditions, the volume and timing of research to stop selling an existing product. The marketing system consists of a set of socio-economic elements, subjects. The marketing system includes a small number of different elements: suppliers; competitors; intermediaries; consumers (market); firm (company). The formation and operation of the marketing system is carried out under the influence of a clearly surrounded environment. This environment includes socio-economic, political, cultural, demographic and environmental factors. Suppliers are individual organizations, associations, and individuals that provide a firm with material, financial, and product resources. Competitors are categorized by desire, partner brand, product type, brand. Marketing intermediaries are those who help the organization to deliver, sell and communicate its products to customers. Intermediaries are divided into sales, logistics, marketing and financial intermediaries.