2.11.1 Risk Avoidance
“A firm can elect to abstain from investments with payoffs that are too uncertain” (Shimpi,
1999). All of the activities that create risk can be avoided or by substituting less risky processes
(Doherty, 2000). Each organization has different requirements, on the basis of these
requirements they will draw lines between acceptable and unacceptable risks. The decision
concerning where to draw the lines depends on the internal and external factors, so risk
avoidance reflects each organization‟s needs to maintain its focal point and choose its battle
(Shimpi, 1999).
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