Management & Leadership at Coca cola company

Commercial Leadership

The Coca-Cola system has millions of customers around the world who sell or serve their products directly to consumers. The company focuses on enhancing value for these customers and providing solutions to grow their beverage businesses. Coca-Cola’s approach includes understanding each customer's business and needs, whether that customer is a sophisticated retailer in a developed market or a kiosk owner in an emerging market. We focus on ensuring that our customers have the right product and package offerings and the right promotional tools to deliver enhanced value to themselves and the Company.

Franchise Leadership

The Coca-Cola Company must continue to improve its franchise leadership capabilities to give the company and its bottling partners the ability to grow together through shared values, aligned incentives and a sense of urgency and flexibility that supports consumers' always changing needs and tastes. The financial health and success of bottling partners are critical components of the Company's success. The company works with the bottling partners to identify system requirements that enable them to quickly achieve scale and efficiencies, and the company shares best practices throughout the bottling system. Coca-Cola’s system leadership allows it to leverage acquisitions to expand its volume base and enhance margins (USSEC, 2009).

Under the leadership of Muhtar Kent, its dynamic Chairman and CEO, Coke has made a strong commitment to inclusiveness. Since Muhtar Kent took the helm of Coca-Cola, in July 2008, he has set a course for ambitious, long-term growth with the goal of doubling revenue by 2020. Kent has tried to rejuvenate an inward-looking, “arrogant” corporate culture and has reinvested cost-cutting dividends in brand development.