Macmillan Publishers Ltd 2005 Taken from the

2 Scanning 
1. PepsiCo 
2. $98.4bn 
3. About $128bn
4. 1998 
5. 85% 
6. $1.28bn 
3 Comprehension 
check 
1. Pepsi; 2. Coca-Cola; 3. Coca-Cola; 4. Pepsi; 5. Pepsi; 6. Coca-Cola 
4 
Vocabulary 1 
 
Money and numbers 
1. f; 2. e; 3. a; 4. c; 5. d; 6. b 
5 
Vocabulary 2 
 
Words with ‘market’ 
1. stock market 
2. market value 
3. sports drink market 
4. developed market 
5. growing market 
6. market research 

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©
Macmillan Publishers Ltd 2006 
Taken from the Magazine section in 
www.onestopenglish.com
6 
Vocabulary 3
 
Word building 
1.
management
2.
development
3.
decision 
4.
sale
5. increase
6. product/production 
7. introduction 
8. promise 

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©
Macmillan Publishers Ltd 2006 
Taken from the Magazine section in 
www.onestopenglish.com
 
Fill the gaps using these key words and phrases from the text: 
 
arch enemy
battle for supremacy 
flat 
diversification 
obesity product 
range fizzy 
rival 
1. A company’s _____________ is all the products made by that 
company. 
2. Your _____________ is your biggest or worst enemy. 
3. If a drink is _____________, it has gas bubbles in it. Another word for 
this is ‘carbonated’. 
4. A _____________ is a fight between two people or two companies to 
get the top position. 
5. A _____________ is a person, team or business that competes with 
another. 
6. _____________ is a medical condition in which a person is very 
overweight and this is bad for their health. 
7. If a market is _____________, it isn’t moving and sales remain at the 
same level all the time. 
8. _____________ is the process of developing new products or business 
activities.