M u n d a r I j a

ANNOTATION 
Uzbekistan pays great attention to the development of tourism in the country. 
Over recent years, tourism, as well as other sectors of the economy has undergone 
profound market reforms. The process of privatization in the industry, now more than 
98% of all enterprises engaged in tourism are not public. Have invested heavily in the 
infrastructure of tourism in Bukhara: reсonstruсted built and hotels, a new terminal at 
the airport, bought new buses are being reconstructed roads to tourist centers. Act 
almost 70 hotels capable of accepting foreign and domestic tourists. Ongoing 
restoration work on the cult objects and antiquities, fall under the protection of 
natural areas, which were destroyed because of the negative human activity. 
However, despite the achievements, potential for tourism development in the 
Bukhara region is not implemented fully. The tourist season lasts only a few months a 
year, while available in the region allow recreational resources to develop all kinds of 
tourism, taking guests all year round. Can offer a wide range of services for both 
lovers of cultural, leisure, and for the extreme. It is necessary to widely develop 
business, environmental, health and fitness, folklore-ethnographic, historical, 
architectural, religious pilgrimage and other types of tourism. 
Over recent years the Government has adopted a number of laws aimed at the 
development of services in general and the tourism industry in particular. The main 
ones include : 
- Resolution of the Cabinet of Ministers of September 2, 2002, № 310 "On 
measures for further development of the hotel business and international tourism in 
the Republic of Uzbekistan." 
- Resolution of the Cabinet of Ministers of 11 November 2003, № 497 "On 
approval of the Regulation on licensing of tourist activity." 
- Decree of the President of the Republic of Uzbekistan dated 17 April 2006, 
№ PP- 325 "On measures to accelerate the development of the service sector in the 
Republic of Uzbekistan in 2006-2010." 

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- "The program of further development of tourism in the Republic, improving 
the quality of tourism services and expand their areas for the period till 2015" was 
approved 24.10.2009 
- Resolution of the Cabinet of Ministers of 10 October 2012, № 288 "On 
measures to further support and develop tourism in the Republic of Uzbekistan." 
- Was also developed "program targeted measures to develop tourism and 
increase the export potential of tourism services in Bukhara region for the period of 
2011-2012 years." 
In the position in September 2012, in Bukhara region there are 66 hotels, 15 
travel agencies. Number of Seats - beds is 2666 units. During the first 9 months of 
2012, the Bukhara region was visited 124 thousand tourists, of which 66.8 thousand 
are foreign tourists. Volume of services amounted to 7.5 bln. The volume of exports 
of services amounted to 2.99 million. 
More details are provided in the appendix (source: Department of Economics 
of the government of Bukhara region ). 
Being a unique center of ancient culture and architecture, Bukhara 
unfortunately, has not yet become a true center of international tourism. Sometimes 
the low level of economic and professional competence in the field of tourism 
representatives leads to the fact that they often can not even show you the best that 
we have today. Foreign tourists, who come to us, sometimes face a lack of or poor 
quality of tourist service, bad or inattentive service. Must find a solution to issues 
such as the creation and development of the hotel industry, meets international 
standards, training on specialized routes and large objects of historical monuments 
and multilingual service for tourists, to increase the prestige of occupations directly 
related to tourism, organizing and conducting a comprehensive advertising etc. 
Summing up the experience, attracting experts and using common sense, we 
can identify a number of factors that have the greatest impact on investor preferences. 
Thus, the most relevant to the assessment of the investment potential of the region in 
which there is potential for tourism appeal, were the following factors: 

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- Resource-based (security companies stockpiles of natural resources, 
including tourist); 
- Production (cumulative result of population and economic activity in the 
region), expressed not only in the formation of business entities (and related facilities 
industrial enterprises, agriculture, etc.), but also to establish a system of objects of 
social and cultural services to the population and visitors to the region, convenient 
transportation network, tourist infrastructure facilities); 
- Consumption (growth combined purchasing power of the population of the 
region, which leads to an increase in tourism expenditure); 
- Infrastructure (economic and geographical situation of the region and its 
infrastructure equipped, including transport network in the region and developed 
links between settlements); 
- Intellectual (educational and cultural level of the population, the preservation 
and development of local customs, local culture); 
- Institutional (degree of development of the leading institutions of the market 
economy, the quality of the regulatory activities of regional and local authorities); 
- Innovative level of implementation and effectiveness of scientific and 
technical (even wider public about progress) in the region. 
Based on the definition of "innovation", which in its most general form 
represents a new technique, technique, technology, goods and services that are the 
result of scientific and technological progress, we can offer the following ideas for 
the development of tourism in our area: 
- Creating an interactive online project, where representatives of tourist 
business, the faculty of universities and colleges, researchers and experts could lay 
their reports, presentations, research papers, and any proposals related to the 
development of tourism. 

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- Development and implementation of a web - site informs about the tourism 
potential of the region, on the services provided, etc. 
- Improving the tourist culture of the population through all sorts of TV 
competition, such as "Seven most ancient cultural monuments of Bukhara," "Do you 
know the history of?" Etc. 
- Development of tourism brand in the region. 
- Design and creation of software for Hearing Aids (audio guides) in various 
languages to attract individual tourists. 
- Setting the bar codes (special bar codes) in the field of tourist attractions that 
tourists can get all possible information about the object, using their electronic 
readers. Currently many versions of mobile phones support these functions. 
Along with the innovative nature of ideas that require special treatment, it is 
advisable to offer the following general recommendations: 
- Establishment of a regional organization (association), and is responsible for 
coordinating the development of regional tourism sector, including the development 
of tourism infrastructure, promotion of tourist destination in the international market 
with compulsory scientists. 
- In order to more intensive use of scientific research, it is necessary to hold 
contests research in tourism, involves encouraging authors of the best works and 
support the application development practice. 
- It is necessary to work out measures to lengthen the tourist season. For 
example, the development of special tourist products for young travelers, installation 
equipment climate control, etc. 
- It is advisable to promote the brand as the center of Bukhara new types of 
tourism, such as environmental, adventure, festival, and conference tourism. 
- To increase the level of training in the tourism sector, to improve the quality 
of vocational training graduates Bukhara State University, it is necessary to support 

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the opening of the Judiciary in the directions "tourism", "Organization and hotel 
management", "service", "Organization of tourist activity." 
- To improve the tourist culture of the younger generation, it is necessary to 
organize free guided tours for schoolchildren and students in the city's museums. 
- To improve the performance of tour operators, it is advisable to train or 
abroad; the sharing of experiences between Bukhara and foreign tour operators; invite 
several leading experts from well-known tour operators in Germany, France, USA, 
Japan, China, Russia on master classes and pay for their services by the listeners 
themselves; loan funds must be allocated on a preferential basis new and existing tour 
operators. In the case of training or re-training of tour operators based BukhSU 
necessary to achieve recognition of NK "Uzbek tourism" certificates issued BukhSU. 
- To increase the number of tourists from the CIS countries, especially from the 
countries of Central Asia, it would be advisable to set prices for tourist services 
within the prices for local tourists. 

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