М а р к е т и н г асосий маркетинг тушунчалари ва замонавий сўзларининг қисқача изоҳли луғати

Ответсвенный редактор: д.э.н., проф.М.П.Эшов
Рецензенты: д.э.н., проф. Д. Н. Рахимова
д.э.н., проф. А.А.Фаттахов

Yusupov M., Ergashxodjaeva Sh., Usmonova D., Zokirova U. Marketing (manual) – T.: Ma’naviyat, 2021. - 141 pages.
This dictionary includes the basic concepts used in the theory and practice of marketing, as well as new terms that are increasingly common in marketing and management of foreign and Uzbek companies. The dictionary is structured alphabetically with the indication of the English equivalent. Thus, any reader can quickly find a description of the meaning of this or that term by the Uzbek sound of the first letter or the whole word. This glossary is intended for university students and educators, marketing business courses, marketers and business leaders, and a wide range of readers.
The manual is intended for students on “Marketing” specialty.
The editor-in-chief:M.Eshov, doctor of economic sciences, professor
Reviewers: D.N.Rakhimova, doctor of economic sciences, professor
A.A.Fattahov, doctor of economic sciences, professor

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