Local and International Trends in Hospitality and Gastronomy

Conclusions

In conclusion, we can say that hotel service is a complex and dynamic set of interrelated elements and relationships. The role of service in choosing a hotel is increasing. For a hotel enterprise to be successful, it is not enough just to determine the guests' expectations and respond to them in time. In addition to the required characteristics, to increase the level of service in the hotel business, it is necessary to provide attractive elements that guarantee «excellent service». Consequently, the possibility of improving the hotel service should be sought in the inclusion of such new elements that will exceed the expectations of customers and not only satisfy them, but also cause admiration. Improving hotel services lies at the heart of creating successful product concepts, improving the image and maximizing the benefits for the hotel organization. Also, the effectiveness of the functioning of any hotel is closely related to the level of service in a hotel enterprise. The level of service largely depends on the qualifications and interest of staff, their creative abilities, ability to master new technologies, as well as on the use of new organizational processes and the forms of material base used to serve customers.

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