Local and International Trends in Hospitality and Gastronomy

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HOSPITALITY TRENDS IN THE 21^ST CENTURY – SPECIAL FOCUS ON FOOD AND BEVERAGE OUTLET MANAGEMENT IN INTERNATIONAL HOTEL CHAINS

Katalin Juhász-Dóra¹

Corvinus University of Budapest, Hungary

Introduction

”It’s not hospitality, it’s happitality” – Kike Sarasola, a trendsetting pioneer in the tourism industry, president and founder of the Room Mate Group, during a keynote speech at a hotel conference welcomed and inspired the participants to brainstorm with the entitled keynote presentation. This presentation focused on the increasing significance of guest experience, emotional intelligence and need for tailor-made services. The digitalization and technological innovations make the human factor a principal element for the development of the hospitality industry. The online travel agents have gained significant market power due to the changing consumer habit. Depending on the situation, people are hosts and guests, investors, owners and clients in the case of hotel operation. The origin of crowd funding and sharing hospitality both root back to the relationship between individuals and/or communities.
Due to the change of consumer behaviour, hotel firms have responded to the market changes by offering hospitality services for a wide range of target segments (even local citizens), and providing an international environment, with hotel lobbies becoming popular locations to work, to be meeting places, places of different food and beverage outlets or “community playgrounds”.


¹ PhD candidate, [e-mail]