Lesson 1 Summer holidays are fun. The aim of the lesson

English Teacher:

Dates

Isaboyeva Durdona

Lesson 7 Project
The aim of the lesson:
Educational: - to learn that different advertising methods need different types of advertising methodology; - to understand the detailed planning that needs to take place before a product can be launched
Developing: - to enable pupils to talk about advertisement methods; - to enable pupils to write up/
design adverts and plan how they are going to promote the product
Socio-cultural: - to raise awareness of how advertising infl uences the way we shop
Competence: SC6, SC and PC in making projects
Learning outcomes: By the end of the lesson, pupils will be able to: write up/design and present their
adverts.
Type of the lesson: non-standard, mixed
Method of the lesson: group work, pair work
Equipment: Textbook; the DVD of the book
TECHNOLOGICAL MAP OF THE LESSON:

№	Part of the lesson	Tasks	Time
1	Organizational Moment	-to greet pupils. - to check up the register	5 min
2	Repeating last lesson	- to give pupils some questions about last lesson. – to ask words from previous lesson	5 min
3	Explaining new theme	- to explain to pupils new vocabulary and theme	20 min
4	Consolidating new theme.	- to consolidate new theme and new words of the theme.	10 min
5	Marking.	- To mark pupils	5 min
6	Homework.	- Giving homework.

The Procedure of the lesson:
I. Organizing moment: - Greeting.
- Checking the register


II. Pre-Activity
Activity 1 Work in a group of 4. You are going to design an advert for a new product. Complete the planning. 5 min
Objective: to consolidate understanding of how advertising infl uences the way we shop
STEP 1: Get the pupils into groups of 4 to develop their projects.
STEP 2: Say: “You’re going to design an advert for a new product”.
STEP 3: Say: “Read and complete the planning steps”.


III. Main Part
Activity 2a Work in a group of 4. Decide where the best place to advertise your product is. Choose two places. 2 min
Objective: to understand that you need to advertise to the right audience, prospective purchasers
STEP 1: Say: “Keep in your groups of 4. Read the places to advertise. Agree on two places to advertise your product”.
STEP 2: Ask: “Why did you decide on those places?”


Activity 2b Work in pairs. Each pair work on one of the advertisement methods in 2a. Plan how you are going to promote the product. 10 min
Objective: to understand that different advertising methods need different types of advertising methodology
STEP 1: Say: “Work in pairs in your group of 4. Each pair work on one of the
advertising methods your group agreed on”.
STEP 2: Say: “Read the planning steps. Write some ideas”.
STEP 3: Ask: “Why did you decide on these plans?”



Activity 3 Work in pairs. Write up/design your advert. 15 min
Objective: to understand the detailed planning that needs to take place before a product can be launched
STEP 1: Say: “Work in pairs in your group of 4”.
STEP 2: Say: “Now you’re going to write up or design your advert”.
STEP 3: Say: “Read the details needed for each type of advert”.
STEP 4: Ask: “Is there anything else you need to do?”


IV. Post-activity
Activity 4 Present your product to another group. Watch another group, give feedback. 8 min
Objectives: to develop presentation skills; to practise giving feedback
Groups present their product to another group. They watch another group and give feedback.