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Mila Semeshkina Learn or leave the market

DECENT E
DUCATIO
N
HEALTHY
 SELF-ES
TEEM
BIG PICT
URE LIFE
 GOALS


 Сhapter 2. The Future of Professions
Flexible 
self-identification. 
A culturally diverse world, 
virtual workplaces (for exam-
ple, online projects) and high 
social mobility may also lead 
to psychological burnout, 
which can sometimes result 
in issues of self-identification. 
In these situations, people 
might ask themselves, “Why 
am I doing this? Am I useful?” 
Forward-thinking leaders can 
avoid this additional stress 
by creating short-term identi-
ties for themselves.
That is, they have to 
constantly adjust their values 
and beliefs to suit current 
needs. This will make it easier 
to reach new goals and 
achieve self-improvement. 
However, in order to have 
such a flexible yet well-man-
aged self-identity, you need 
a decent education, healthy 
self-esteem, and big picture 
life goals. 


The Future of Professions. Chapter 2.
Exceptional
management skills. 
As relationships between 
employees within the 
company become closer 
over time, various depart-
ments become increasingly 
integrated, with constant 
interaction between them. 
In light of these changes, 
the management of these 
complex teams should 
be one of the key objectives 
of an effective leader. 
Proper
prioritization. 
The focus has shifted from 
the leaders themselves 
to the product or idea that 
the company is working on. 
The leader’s role, therefore, 
is now focused on supervi-
sion and decision-making. 
Their main goal is to contrib-
ute to the team’s develop-
ment and support their work 
to the best of their abilities, 
in order to obtain high-qual-
ity and full-scale results.
Modern teams may include 
people from diverse ethnic 
backgrounds and genera-
tions, with different values 
and professional roles. Future 
leaders must rely on positive 
communication and conflict 
management skills to mini-
mize the risks and difficulties 
that may emerge in such 
diverse teams. 


 Сhapter 2. The Future of Professions
37
As you can see, job cuts are not the only result of the development 
of technology, so you should not take it negatively. After all, new jobs 
will be created in place of old ones — mainly in the service sector, which 
cannot be automated like others. Live interaction and human emotions 
will always be valued in this sector.
The development of modern technology is also expected to lead 
to an interesting paradox, known as Baumol’s cost disease. According 
to this paradox, as salaries rise in industries with increased productiv-
ity, they will also rise in other industries, even though their productivity 
remains the same. In other words, this is good news: employees of all 
sectors, without exception, are going to increase their income. Take, 
for example, such a specific industry as art. After all, it cannot be auto-
mated. And you cannot increase its productivity. However, art will grow 
in price even further, since prices will increase for all products and 
services at the same time, which includes drawing materials, human 
resources, etc. In the labor market, one thing leads to another, causing 
a chain reaction. By the way, Baumol believed that in the end art will 
remain the only area of human employment. Fortunately or not, he was 
not entirely correct, as there are many other professions that cannot 
be automated, such as lawyers.
New jobs will be created in healthcare, social work, education, domes-
tic services, the hotel and restaurant business, etc. These industries 
require personal contact, so robots will not be able to replace a real 
person in them. That is why modern specialists should focus on devel-
oping soft skills. These personal qualities allow you to interact effec-
tively with other people. We have several units devoted to soft skills, 
as they, more than anything, affect your value as an employee and the 
success of your business if you are an entrepreneur. Indeed, profes-
sional skills are increasingly becoming secondary, my friends! Lectera 
understands this and is ready to help you to develop soft skills as well. 
We will try to provide you with the most relevant and useful knowledge 
of these skills in a simple and easy-to-understand way. As a result, you 
will have no difficulty finding your new place in this world or with taking 
a better hold of your current one.
Modern conditions require specialists to continuously improve 
their qualifications and learn a variety of new diverse skills. Today, 


The Future of Professions. Chapter 2.
38
everyone’s career is practically turning into a personal business, 
or a startup, as co-founder of LinkedIn Reid Hoffman suggests calling 
it. This process opens up enormous opportunities for career growth, 
but also demands a lot from employees: to learn new skills constantly, 
be creative and smart, but at the same time be able to get along with 
people and build relationships with them.
In some sense, all people are entrepreneurs. We do not mean that 
in the sense that everyone should start their own company, but rather 
that creativity, the essence of entrepreneurship, is part of human DNA. 
Every one of us is the founder of your own life.
So, in order to stay afloat in the rapids of the professional world, you 
need to awaken your “entrepreneurial instincts”. Perhaps, at heart 
you are a lawyer, teacher or an artist. This instinct will show you the 
way. Look at it as steering a new startup — your career.
In the modern world, the career ladder as we knew it no longer exists. 
Now, you cannot simply occupy the same position until getting 
promoted based on the length of service. The tradition of companies 
paying for training their staff is vanishing: now you need to look for 
training courses and personal development opportunities on your 
own in order to impress your peers and bosses. Even junior- level staff 
are expected to be professionals in their field, with every one of them 
being a fast learner with good adaptability. Today, if you want to get 
promoted, change your occupation or just try something new, you will 
need to invest both time and money in your training. Investing in your 
growth is your main career concern. Companies are no longer willing 
to invest in us, partly because we are unlikely to devote our whole 
lives to a single company. After all, it is much easier to change your 
line of work now than ever before, and increasingly more people want 
to experience professional diversity over the course of their lives.


 Сhapter 2. The Future of Professions

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