korporativ daromad larning %
|
Eng katta raqibning bozor ulushi
|
Brendingiz-ning bozor ulushi
|
Nisbiy bozor ulushi
|
Bozorning o'sish sur'ati
|
Brend 1
|
500 000 dollar
|
54%
|
25%
|
25%
|
1
|
3%
|
Brend 2
|
350 000 dollar
|
38%
|
30%
|
5%
|
0,17
|
12%
|
Brend 3
|
50 000 dollar
|
6%
|
45%
|
30%
|
0,67
|
13%
|
Brend 4
|
20 000 dollar
|
2%
|
10%
|
1%
|
0.1
|
15%
|
Ushbu misol bozorning nisbiy ulushi 100% dan yuqori va salbiy bozor o'sishi bilan qanday kurashish kerakligini ko'rsatish uchun yaratilgan.
Korporativ "B" BCG matritsasi
Brend
|
Daromadlar
|
korporativ daromad larning %
|
Eng katta raqibning bozor ulushi
|
Brendingiz-ning bozor ulushi
|
Nisbiy bozor ulushi
|
Bozorning o'sish sur'ati
|
Brend 1
|
500 000 dollar
|
55%
|
15%
|
60%
|
1
|
3%
|
Brend 2
|
350 000 dollar
|
31%
|
30%
|
5%
|
0,17
|
-15%
|
Brend 3
|
50 000 dollar
|
10%
|
45%
|
30%
|
0,67
|
-4%
|
Brend 4
|
20 000 dollar
|
4%
|
10%
|
1%
|
0.1
|
8%
|
Do'stlaringiz bilan baham: |