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Grammar, spelling, punctuation and capitalization as the elements of good writing



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6.Grammar, spelling, punctuation and capitalization as the elements of good writing
A panda walks into a cafe. He orders a sandwich, eats it, then draws a gun and proceeds to fire it at the other patrons.
"Why?" asks the confused, surviving waiter amidst the carnage, as the panda makes towards the exit.
The panda produces a badly punctuated wildlife manual and tosses it over his shoulder. "Well, I'm a panda," he says. "Look it up."
The waiter turns to the relevant entry in the manual and, sure enough, finds an explanation. "Panda. Large black-and-white bear-like mammal, native to China. Eats, shoots and leaves."
From “Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation”
by Lynn Truss
An interesting and perhaps unanticipated result of the growth in social media for marketing is an increased need for good writing skills. Blogs, drip marketing, opt-in electronic newsletters, and other “new media” require both useful content and good writing to attract and keep readers.
The elements of good writing are simple: grammar, spelling, punctuation, and capitalization. By mastering the rules and conventions, you will make your writing easier to understand and more enjoyable to your readers.
Grammar
Grammar explains the forms and structure of words (called morphology) and how they are arranged in sentences called syntax. In other words, grammar provides the rules for common use of both spoken and written language so we can more easily understand each other.
The building blocks of grammar are the eight parts of speech:
Verbs express actions, events, or states of being.
Nouns name a person, animal, place, thing, or abstract idea.
Pronouns take the place of nouns or another pronoun.
Adjectives modify nouns or pronouns by describing, identifying, or quantifying them. An adjective usually precedes the noun or the pronoun which it modifies.
Adverbs modify a verb, adjective, another adverb, a phrase, or a clause and indicate manner, time, place, cause, or degree. Adverbs can be recognized because they answer the question how, when, where, or how much. Adverbs often end in ly.

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