Klasterlarni shakllantirish: tajribalar, natijalar va innovatsion yondashuvlar

Figure-1.Process and outcome of innovation 
In the hotel industry, like in most service activities, the interplay between customers and firms 
broadens the scope of innovation and departs from the narrower technology-driven innovation 
dominant in manufacturing. 
However, not only developing truly innovative concepts (i.e. ideas that add value to an 
existing service) and embedding them within a hotel’s operations, present their own sets of 
challenges - but as true innovations often breed copycats, creating strong differentiators and 
barriers to inhibit imitation, can be daunting for hotel operators
1
. 
Innovation needs to more strategic. This was the overwhelming conclusion drawn from 
the study. 
One leading innovation factor: highly innovative firms have typically engaged in 
non-technological innovation.
Research results show that technological innovation 
alone
will 
not be sufficient to hold competitive advantage over the long term, so harnessing the non-
technical kinds of innovations (in organizational innovation, workplace, marketing strategy or 
business models) is critical. 
One example:
investing in technological innovations along with ‘creative workspaces’ 
where employees are empowered to develop new ideas and test new concepts. 
In the short-medium term, innovation is what will determine the productivity perfor-
mance and competitiveness of hospitality companies, whether independent hotels or national or 
multinational chain hotels
2
. 
The hotel, which is involved in the innovative process of goods / services, can choose one 
of the following options: 
- information on new goods / services and (or) obtaining a production permit under a 
contract or license; 
- development (invention) of a new product / service; 
- modernization of goods produced by the company; 
- involve a partner to jointly develop a new product. 
The balance of competition in the lodging industry, including among hotels serving 
business travelers, is consistently expanding. New inns are being assembled each year, and 
despite expanding contest, hoteliers are compelled to continually search for better approaches to 
build the intensity of their ventures.
One of the main directions of innovative technologies in the hotel and the introduction of 
multimedia technologies in the tourism business, in particular, directories, booklets, catalogs. 
Currently, travel agencies, hotels produce books and catalogs books and catalogs, information 
and catalogs on laser discs on the Internet. Electronic catalogs The hotel allows you to travel 
1
 https://hospitalityinsights.ehl.edu/industry-report-hospitality-innovation 
2
 https://hospitalityinsights.ehl.edu/industry-report-hospitality-innovation