Kenneth C. Laudon,Jane P. Laudon Management Information System 12th Edition pdf

2.

How do these systems help Domino’s improve its

business performance? 

3.

How did the online pizza ordering system improve

the process of ordering a Domino’s pizza?

4.

How effective are these systems in giving

Domino’s a competitive edge? Explain your

answer.

select Pulse to comply with its requirements for data

security, but some franchises have resisted switching

to Pulse and sought alternative systems. After

Domino’s tried to compel those franchises to use

Pulse, the U.S. District Court for Minnesota sided

with franchisees who claimed that Domino’s could

not force them to use this system. Now, Domino’s

continues to make improvements to Pulse in an

effort to make it overwhelmingly appealing to all

franchisees.

Pizza Hut and Papa John’s also have online order-

ing capability, but lack the Pizza Tracker and the sim-

ulated pizza features that Domino’s has successfully

implemented. Today, online orders account for

almost 20 percent of all of Domino’s orders, which is

up from less than 15 percent in 2008. But the battle

Visit Domino’s Web site and examine the order place-

ment and Pizza Tracker features. Then answer the

following questions:

1.

What steps does Pizza Tracker display for the

user? How does the Pizza Tracker improve the

customer experience? 

2.

Would the Pizza Tracker service influence you to

order pizza from Domino’s instead of a competing

chain? Why or why not?

3.

What improvements would you make to the order

placement feature?

to sell pizza with technology rages on. Pizza Hut cus-

tomers can now use their iPhones to place orders,

and Papa John’s customers can place orders by tex-

ting. With many billions of dollars at stake, all the

large national pizza chains will be developing innova-

tive new ways of ordering pizza and participating in

its creation. 

Sources:

PRN Newswire, “Servant Systems Releases Domino’s Store

Polling Software,” PRN Newswire, April 14, 2010; Julie Jargon,

“Domino’s IT Staff Delivers Slick Site, Ordering System,” 

The Wall

Street Journal

, November 24, 2009; www.dominosbiz.com, accessed

May 17, 2010; Paul McDougall, “Interop: Domino’s Eyes Microsoft

Cloud,” 

Information Week

, April 26, 2010; “Domino’s Builds New

Foundation Under Proprietary Store Tech,” 

Nation’s Restaurant

News

, February 25, 2009; “and “Inside Domino’s ‘Pizza Tracker.’

What It Does, Why, and How,” 

Nation’s Restaurant News

, February

27, 2008.

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