Keeping up with the Latest Tourism Trends: Why It Matters to Your Business

Increased Emphasis on Leisure.

COVID has forced countries to adopt travel restrictions, while many businesses are encouraging employees to work from home and use video calling. As a result, business events have been particularly badly affected and one of the resulting tourism trends has been a switch in focus towards leisure customers.
The pandemic has been hard on people and many are desperate for a holiday. If your business is typically focused on business customers, you may want to look into ways to change this approach, at least temporarily. In the process, you will likely need to change your marketing messages and even the distribution channels you use to generate sales.
Depending on your business, you may wish to focus efforts on families, couples, or groups of friends, and you could potentially create package deals to appeal to these demographics. It is also a good idea to evaluate how your competitors have responded to the crisis and whether they are doing anything that you could take inspiration from.

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   Shift From International to Local.
   

The various travel restrictions and the reluctance of many people to travel abroad has meant many in the tourism industry are having to focus on local customers, rather than international ones. This does not mean giving up on international travellers entirely, but it is likely to require a change in your core marketing strategies.
With hotels, it could be best to highlight the kinds of facilities that may appeal to the local market, such as your restaurant, your gym facilities, your Wi-Fi and even the fact that your hotel rooms are ideal for remote work. Airlines and tourism management companies may also need to shift gears and prioritise domestic tourists.
It is worth remembering that local customers are less likely to cancel too, as they will only have to pay attention to local restrictions and are not as likely to have to quarantine after their visit.

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