Keeping up with the Latest Tourism Trends: Why It Matters to Your Business

Keeping up with the Latest Tourism Trends: Why It Matters to Your Business
Whatever aspect of the tourism sector your business is involved in, you need to keep your finger on the pulse. Formerly beloved concepts and products go out of style, to be replaced by more modern elements that end up capturing more of the market. New destinations, new technologies and means of transport have caused major shifts in the industry. Early adoption of new trends is vital.
The Factors Responsible for Upcoming Tourism Trends
A trend can be defined as a generalised change in situation or behaviour or a general direction in which things are transpiring. Within tourism, a number of different developments have led to changes in consumer behaviour and business processes, meaning they are responsible for new tourism trends emerging.
One of these developments has been a fundamental change in the way technology is used, especially with regard to artificial intelligence and machine learning. This has led to the increased adoption of robotics and AI-powered technology in hotels. It has also led to changes in customer behaviour through the rise of voice control and voice search.
The COVID-19 pandemic placed a focus on hygiene, safety, and local rather than international services, while also accelerating the use of contactless payments and remote working. Meanwhile, environmental concerns have added to the local-first approach of many customers, and have given rise to trends related to organic food and eco-travel.
11 General and COVID “Related” Tourism Trends.
It is important to follow the current tourism trends in response to increasing consumer actions as a result of the coronary pandemic. However, most patterns have arisen from more general shifts in customer behaviour. Below, you can see both general developments in hospitality, along with ways that serve as a solution to the coronavirus pandemic and associated shifts in consumer behaviour.

1. 
   Safety & Hygiene Tourism Trends.
   

Whether it is airlines, cruises, hotels, restaurants or bars, since the outbreak of COVID, safety and hygiene standards have been absolutely paramount. With this in mind, there are a number of tourism trends that are related to this, such as increased cleaning, socially distanced seating, providing hand gel and enforcing masks in some settings.
This is also now a vital part of tourism marketing, with companies needing to make clear what their hygiene and safety policies are and what measures they are taking to keep customers safe. The threat of COVID has meant people are more reluctant to travel and visit tourism hot spots, so they will need to be persuaded that it is safe.

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