Job Access and Reverse Commute (jarc) Program fy 2009 Service Profiles Region X alaska, Idaho, Oregon, and Washington October 2010 fta-08-0162 Job Access and Reverse Commute (jarc) fy 2009 Service Profiles: Region X

Location: Salem (OR)
Type: Trip-Based Services/Fixed route
Goal: Expanded geographic coverage
Service description: Route 20 – Airport Road Park & Ride - Route operated weekdays only; Major areas covered included Airport Road Park & Ride, Capitol Mall, State Street, Hawthorne Avenue and Ryan Drive. Route discontinued effective September 7, 2009 as a part of the total redesign of the delivery of public transit service for Salem-Keizer.
Evaluation: All routes receiving JARC funding are monitored on a monthly basis to evaluate trends in ridership. Evaluation includes comparison to previous months, and annual comparisons.
Accomplishments: On September 8, 2009 Salem Area Mass Transit District enacted a complete redesign for the delivery of public transit service in the Salem-Keizer area. This is the first total redesign that has taken place in the 30-year history of the Transit District. Route 20 was discontinued and reconfigured into other routes. The Transit District is pleased that within six months of the rollout of the new transit service design, ridership is back to pre-redesign numbers.
Lessons learned: As stated in the ‘Accomplishments’ section, SAMTD is pleased that within six months of the rollout of the new transit service design, ridership is back to pre-redesign numbers.

Route 2X (1614)

Location: Marion and Polk Counties (OR)
Type: Trip-Based Services/Fixed route
Goal: Expanded geographic coverage
Service description: Route 2X – Grand Ronde Express - Route started January 2009 in partnership with the Confederated Tribes of Grand Ronde to provide job access for individuals living in Salem and commuting to Spirit Mountain Casino for work. It also provides employment and education opportunities for persons living in the Grand Ronde area to travel to Salem for jobs or schooling. The route is open to the public.
Evaluation: All routes receiving JARC funding are monitored on a monthly basis to evaluate trends in ridership. Evaluation includes comparison to previous months, and annual comparisons.
Accomplishments: On September 8, 2009 Salem Area Mass Transit District enacted a complete redesign for the delivery of public transit service in the Salem-Keizer area. This is the first total redesign that has taken place in the 30-year history of the Transit District. Route 2X was started prior to the redesign and was not impacted by it. The operation of the route is a partnership with the Confederated Tribes of Grand Ronde.
Lessons learned: Ridership got off to a very slow start and has not yet met projections. Additional marketing efforts are being used to increase ridership.

Routes 1X (1610)