Job Access and Reverse Commute (jarc) Program fy 2009 Service Profiles Region X alaska, Idaho, Oregon, and Washington October 2010 fta-08-0162 Job Access and Reverse Commute (jarc) fy 2009 Service Profiles: Region X

Salem Area Mass Transit District (1740)

Salem Area Mass Transit District (981)

Route 14 (1613)

Location: Cities of Salem and Keizer (OR)
Type: Trip-Based Services/Fixed route
Goal: Expanded geographic coverage
Service description: Route 14 – Cherry Avenue & Kroc Center Loop - Route started September 8, 2009 as a part of the new redesign for the delivery of public transit service for Salem-Keizer. Major areas covered include the new KROC Center serving the entire community opened by the Salvation Army and the Capitol City Business Center.
Evaluation: All routes receiving JARC funding are monitored on a monthly basis to evaluate trends in ridership. Evaluation includes comparison to previous months, and annual comparisons.
Accomplishments: On September 8, 2009 Salem Area Mass Transit District enacted a complete redesign for the delivery of public transit service in the Salem-Keizer area. This is the first total redesign that has taken place in the 30-year history of the Transit District. Route 14 was one of the newly designed routes. The Transit District is pleased that within six months of the rollout of the new transit service design, ridership is back to pre-redesign numbers.
Lessons learned: As stated in the ‘Accomplishments’ section, SAMTD is pleased that within six months of the rollout of the new transit service design, ridership is back to pre-redesign numbers.

Route 16/16A (1612)

Location: Salem (OR)
Type: Trip-Based Services/Fixed route
Goal: Expanded geographic coverage
Service description: Route 16 and 16A – Four Corners and Macleay - Route operated weekdays and Saturdays; Major areas covered included State Street, 49th Avenue, South Lancaster, Macleary Road and the Cranston/Sylvia Loop. Saturday service was discontinued effective January 24, 2009 due to the loss of a Property Tax Levy in the November 2008 election. Route was discontinued effective September 7, 2009 as a part of the total redesign of the delivery of public transit service for Salem-Keizer.
Evaluation: All routes receiving JARC funding are monitored on a monthly basis to evaluate trends in ridership. Evaluation includes comparison to previous months, and annual comparisons.
Accomplishments: On September 8, 2009 Salem Area Mass Transit District enacted a complete redesign for the delivery of public transit service in the Salem-Keizer area. This is the first total redesign that has taken place in the 30-year history of the Transit District. Route 16/16A was discontinued and reconfigured into other routes. The Transit District is pleased that within six months of the rollout of the new transit service design, ridership is back to pre-redesign numbers.
Lessons learned: As stated in the ‘Accomplishments’ section, SAMTD is pleased that within six months of the rollout of the new transit service design, ridership is back to pre-redesign numbers.

Route 20 (1611)