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Plateau of latent potential: A period in which you’re putting in work, but not see-

ing the expected results. You’re accumulating potential, but it hasn’t been released 

yet. 

•  Example: You might think, “I’ve been running every day for a month, so why 

can’t I see any change in my body.” Your effort wasn’t wasted, though, it was 

just being stored. You’ll find that if you stick with the habit, you’ll soon break 

through and see results. 

•  For more on the plateau of latent potential, see Chapter 1 of Atomic Habits.