It is wrong to take the basics of a guide's speech culture as an original author's work. After all, hundreds of books on the art of public speaking have been written over thousands of years

Taciturn and sluggishness. Taciturn is the ability to free speech from unnecessary and meaningless words. It is important that the speaker has the ability to speak in such a way that the speech is "fewer words, wider thoughts" and that the speaker expresses ideas clearly, concisely, but at the same time energetically and emotionally. Cicero said, "The greatness of a speaker is that he not only says the right thing, but does not say the wrong thing." These thoughts of Cicero are very important for guides. He is given little time during the tour, but it is wrong not to take into account the problem of low vocabulary. Each object of the show is a new story with a few minutes, and in this short time the guide has to place a large amount of information. Expressing one's opinion concisely, figuratively and emotionally is the professional quality of this guide. Exciting tour destroys the content, the essence. Excessive words disrupt the naturalness of speech. The main idea is that it is difficult to get out of a bunch of "unnecessary words". 2000 years ago, the author of the treatise "On Theology" said: Being overweight is harmful not only to our body, but also to our speech. It can take the speech away from the truth and negatively affect the listener. ” Vigilance is not only a sign of uncivilization, but also a sign that the speaker has no idea about the object being portrayed. Words that do not have a logical meaning "parasite" also distort speech. For example, "so", "so to speak", "let's say", "in short", "well", "in general". These words are signs of a lively speech. This is exactly what the guide should strive for. But if they are repeated unreasonably, the parasite turns into words. Naturally, parasitic words are not noticed by the speaker himself. But it touches the audience. It is necessary to take measures to eliminate them.

Volume is a key component of guide speech technique. Whether the guide is on the bus, in the museum hall, in the mosque, in the factory, in the open air, the audience must hear it clearly and clearly. Otherwise, the preparation will be unnecessary and meaningless. Not every guide has a strong voice, so the right place (away from the noise), the right placement of the group, the right choice of location, the wind, so that their speech could reach everyone. to pay attention to which direction it blows. Another important aspect of speech technique is its speed, which must be taken into account when conducting a tour. Sound rate (tempo) is the speed at which speech elements are pronounced. The normal speech rate of the Uzbek nation is 120 words per minute. At this speed, 14 pages of one-page information typed at 1.5 intervals should be read in 2-2.5 minutes. Speech speed changes during the tour. It depends on the content of each part of the individual text, the time allotted to the story in front of the object, the emotional readiness of the guide, the occurrence of unexpected events. When choosing the right speech rate, sometimes accelerating it also speeds up the reception of information. However, too much speed (per unit time) slows down the reception (the ability of the human psyche to "pass" is expected) and the actions of the guide are wasted. Fast speech requires strong attention, tires the listeners and they stop listening to the guide. Too slow speech “sleeps” the audience, their ability to observe the thought diminishes, they are not heard until the end. Slow speech makes the listeners "cold" to the story and makes them bored. It is important that the guide knows how to change the speed of speech. If it is necessary to emphasize something, it is necessary to slow down the speed of speech (for example, conclusions, concepts) and if it is necessary to express pride in speech, it is necessary to speed it up.