It encourages positive experience for visitors as well as hosts; It minimizes the impact if tourism on the environment; It boosts employment and financial opportunities for local people

f. non-profit organization
6. a group organized for purposes other than generating profit and in which no part of the organization's income is distributed to its members, directors, or officers.
g. educational campaign	7. an easy way to teach your followers something valuable and to use your expertise to educate them on something related to your business or brand.

Vocabulary

• 
  minimizes - минимизирует - minimallashtiradi
  
• 
  financial benefits - финансовые выгоды - moliyaviy manfaatlar
  
• 
  preservation and betterment - консервация и улучшение - konservatsiya va yaxshilash
  
• 
  a unique subset - уникальное подмножество - Noqonuniy ko‘pchilik
  
• 
  shake-up - встряска - harakatlash
  
• 
  non-profit organization - некоммерческая организация - notijorat tashkiloti
  
• 
  sustainable development - устойчивое развитие - barqaror rivojlanish
  

Exercise 1. Read the text and answer the following questions.
1. What is importance of ecotourism?
2. What is ecotourism and its types?
3. What type of industry is ecotourism?
4. When did ecotourism begin?

Exercise 2. Read the sentences and mark (√) in the blank to indicate if the sta­tement is True, False and Not given .
1.Over the decade, organisations have been introduced to educate travelers and visitors about the advantages of ecotourism. 
2. Ecotourism business has acquired a strong position in the market. 
3. The Ecotourism Society (TES) was first established in 1990 with the objective of making ecotourism a genuinely used tool for conservation and substantial development. 
4. TES guides the travelers on the choice of their ecotours and sponsors them.
5. An educational campaign was introduced by TES to make the tourists understand the negative and positive impacts of their travel decisions.