It all started in a two-car garage in Birmingham, AL, on October 1, 2008.
That’s when Forrest Walden (Founder and CEO), his wife, and two friends got together for a little experiment. They were all struggling to stay in shape, despite their busy lives.
They hated those big-box gyms (with 700 other people waiting for 10 machines)… they didn’t want to pay big bucks for a personal trainer ($100 an hour? No thanks!)… and they were bored silly by repetitive workouts on DVD (What? Kettlebells again?)
So they put together a new kind of fitness and nutrition program, right there in the garage and, well… the results were astonishing.
Just 23 days later, every one of them had lots more energy, they were sleeping like babies, and they all lost inches from their waistlines.
Fast forward from 2008 — that small group is now Iron Tribe Fitness. It’s the fastest-growing gym of its kind in America, with more than 60 locations being developed in 15 states.
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