Introduction advertising unit Structure

2. Product in a Setting :
In this type, the product is presented 
along with a background which is favourable to it i.e. it is presented 
in an atmosphere wherein it is used. 

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3. Product in Use or Action :
In this type, model may not be 
shown using the product or the product may be shown in 
movement for e.g. A Cigarette company does not show merely a 
cigarette or packet but it shows a person smoking a cigarette of a 
particular brand. 
4. Result of a Products Use :
In this type, the after effect of the 
product may be shown. The attention is to emphasis advantages or 
benefits more dearly. For e.g. an advertisement of a cupboard of a 
cupboard will show the space available, various as shelves etc. 
5. Dramatisation of a Headline :
In this type, the illustration 
supports the head line i.e. whatever is given in the headlines is 
shown in action in the illustrations are combined, the effect is that 
the interest and attention of the reader is attracted. 
6. Dramatisation of a Situation :
In this type, the illustration 
presents a situation in which a customer will be if he uses the 
product or if he does not use a product. 
7. Comparison :
In this type, the illustration compares two superior 
products of the same or different type. The basic idea is to relate 
the product to a concept which is established and familiar to 
consumer. 
8. Contrast :
While shows the similarity between two ideas, 
contrast emphasis the difference between two products of the same 
type e.g. A modem appliance may be contrasted with an old 
fashioned model. 
9. Magnifying Details :
In this type, the important features or 
minute features are explained in details. It is used to embassies 
specific advantages.