In typical 37signals fashion, the wisdom in these pages is edgy yet



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@Books Encyclopedia Rework by Jason Fried David Heinemeier Hansson

Throw less at the problem
Watch chef Gordon Ramsay's Kitchen Nightmares and you'll see a pattern.
The menus at failing restaurants offer too many dishes. The owners think
making every dish under the sun will broaden the appeal of the restaurant.
Instead it makes for crappy food (and creates inventory headaches).
That's why Ramsay's first step is nearly always to trim the menu, usually
from thirty-plus dishes to around ten. Think about that. Improving the
current menu doesn't come first. Trimming it down comes first. Then he
polishes what's left.
When things aren't working, the natural inclination is to throw more at
the problem. More people, time, and money. All that ends up doing is
making the problem bigger. The right way to go is the opposite direction:
Cut back.
So do less. Your project won't suffer nearly as much as you fear. In fact,
there's a good chance it'll end up even better. You'll be forced to make tough
calls and sort out what truly matters.
If you start pushing back deadlines and increasing your budget, you'll
never stop.



Focus on what won't change
A lot of companies focus on the next big thing. They latch on to what's hot
and new. They follow the latest trends and technology.
That's a fool's path. You start focusing on fashion instead of substance.
You start paying attention to things that are constantly changing instead of
things that last.
The core of your business should be built around things that won't
change. Things that people are going to want today and ten years from now.
Those are the things you should invest in.
Amazon.com
 focuses on fast (or free) shipping, great selection, friendly
return policies, and affordable prices. These things will always be in high
demand.
Japanese automakers also focus on core principles that don't change:
reliability, affordability, and practicality. People wanted those things thirty
years ago, they want them today, and they'll want them thirty years from
now.
For 37signals, things like speed, simplicity, ease of use, and clarity are
our focus. Those are timeless desires. People aren't going to wake up in ten
years and say, "Man, I wish software was harder to use." They won't say, "I
wish this application was slower."
Remember, fashion fades away. When you focus on permanent features,
you're in bed with things that never go out of style.




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