What makes some events more popular than others?
suppose that the most successful events are those that happen on a regular basis, because people look forward to them with anticipation; For example, the summer or winter Olympics, the football World Cup or the Asian Games occur every four years, and people are always excited when the time comes. In addition, some events are renowned because they have been happening for many years. Events usually grow more popular with time
when they are well-organized. The number of participants (=members) at the Xiamen Marathon is growing larger every year, and at the same time the event is becoming more famous. Last year, the World Fair took place in Shanghai, and the organizers used the history of the event to promote it. They compared the main exhibition building to the Eiffel Tower that was assembled (=put together = built) in 1889 for the World Fair in France. I think that advertising for an event is a key strategy when it comes to making it a success.
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