Ict in Marketing a study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin

Table of Contents Continued..
2.6.2 COMMON MEASUREMENTS OF PERFORMANCE.........................................41
2.6.3 MARKETING EVALUATION...............................................................................42
CHAPTER THREE..........................................................................................................44
3.0
METHODOLOGY.................................................................................................45
3.1
SURVEY OBJECTIVES.......................................................................................45
3.2
DATA COLLECTION............................................................................................46
3.3
STATISTICAL TECHNIQUE.................................................................................46
CHAPTER FOUR............................................................................................................48
4.0
ANALYSIS............................................................................................................49
4.1
SURVEY RESULTS.............................................................................................49
4.1.1 DATA DISPERSION.............................................................................................53
4.2
eICT AND mICT ANALYSIS.................................................................................54
4.3
FOCUS QUESTIONS..........................................................................................56
CHAPTER FIVE..............................................................................................................58
5.0
FINDINGS, RECOMMENDATIONS, AND CONCLUSIONS................................59
5.1
FINDINGS AND IMPLICATIONS.........................................................................59
5.2
RECOMMENDATIONS........................................................................................60
5.3
CONCLUSIONS...................................................................................................61
REFERENCES.................................................................................................................62
APPENDIX A – SURVEY QUESTIONNAIRE...................................................................67
APPENDIX B – RESPONDENTS....................................................................................70
APPENDIX C – INTERVIEW QUESTIONS......................................................................82
APPENDIX D – PROOF OF VALIDITY (EMAILS & IP ADDRESSES).............................83
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