Ict in Marketing a study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin

Alexander Oshunloye
 February 2009
iv

---

Dedication
I dedicate this research work to almighty God for 
giving me the wherewithal, knowledge, mental, and 
physical strength to complete this MBA degree.
v

---

List of Abbreviations
(1) ICT 
– 
Information and Communication Technology.
(2) eICT 
– 
Internet Information and Communication Technology.
(3) MICT 
– 
Mobile Information and Communication Technology.
(4) CRM 
– 
Customer Relationship Management.
(5) eCRM 
– 
Electronic Customer Relationship Management.
(6) SMS 
– 
Short Messaging Service.
(7) MMS
– 
Multimedia Messaging Service.
(8) IT 
– 
Information Technology.
(9) ERP 
– 
Enterprise Resource Planning.
(10) MOIS – Marketing Oriented Information System.
(11) ISP – Internet Service Provider.
(12) B2C – Business-to-Business.
(13) B2E – Business-to-Employee.
(14) GSM – General System for Mobile Communication.
(15) WAP – Wireless Application Protocol.
(16) GPRS – General Packet Radio Service.
(17) 3G – Third-Generation Mobile Communication System.
(18) PDA – Personal Digital Assistant.
(19) SMEs – Small and Medium Enterprises.
(20) EIS – European Innovation Scoreboard.
(21) RSS – Rich Site Summary.
(22) SFA – Sales Force Automation.
(23) IMC – Integrated Marketing Communications.
(24) GPS – Global Positioning System.
(25) ICP – Internet Content Providers.
(26) KPIs – Key Performance Indicators.
(27) CSI – Customer Satisfaction Index.
(28) CRI – Customer Retention Index.
vi

---