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4.3 Restaurants and the Necessity Immigrant
’
s background overview
This section will briefly give an overview of profiles of the necessity
immigrant entrepreneurs cases analyzed in this research as indicated in
Table 3.
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4.3.1 Case 1 (India)
Case 1 is a restaurant owned by a businessman who came to Korea back in
1998 to run a trading company which later slowed down due to rising
competition and other hindrances. Instead of returning back to his home
country India, he tried to find jobs here in Korea but the lack human capital
made him ineligible for most of the jobs he was interested in. He decided to
buy a restaurant sold by a fellow countryman. In the meantime, he also
married a Korean woman that helped him to get a permanent citizenship in
Korea and made it easier for him to stay legally in Korea.
His restaurant is located in Daejeon which is the fifth largest
metropolis city in South Korea. He offers a wide variety of Indian cuisine that
has special discounts for students but overall the price of the main course
food ranges from (8,000 -18,000 won). His restaurant makes it easier for
people not only to choose from the given options but also the set menus are
a great bargain for usually a group of 2~5 people.
4.3.2 Case 2 (Pakistan)
Case 2 is the most successful participant in this research who came to Korea
in 2009 to start a new life with hopes of eventually settling down in the
country. Although he had educational background of business administration
but there were no options for him to get hired by Korean companies. He
described himself as ineligible to apply for white collar jobs due to his
inability speaking Korean language and other requirements by the companies.
He refused to do labor work in a factory and decided to obtain business visa.
He ended up investing all his fortune of 100 thousand dollars in opening of
Indian restaurant himself in 2014 located in capital of South Korea, Seoul.
The restaurant offers both Indian and Pakistani foods under the price range
for Main course food from (12,000 - 18,000 won). Despite the struggle the
owner had been through for starting from scratch, his inquisitive mind kept
42
looking for opportunities to settle into Korea until he found one. He
discovered that Seoul which is home to many foreigners, lacks a venue that
offers Halal food for events like weddings, birthday parties and conferences
or workshops for Muslims in Seoul. He took that prospect to reap profit of
the available chance and built a banquet hall along with his restaurant which
is still thriving vigorously.
4.3.3 Case 3 (Nepal)
Case 3 is from Nepal who owns Nepali restaurant in Busan which is a large
port city and known as a business hub of South Korea. He came to Korea
after failing to manage a crane business back in Nepal but after coming to
Korea he wanted to invest his life savings into something that could possibly
grow into a thriving business. Due to his inability to speak Korean language
he had no chance to enter into job market so he decided to start a business
in order to stay in Korea. He ended up opening two restaurants in Busan with
80,000 dollars
’
investment for each of them. As years passed by, his
restaurant became popular among students due to their location near
universities in Busan. He decided to offer special discount to students but
usually the main course at his restaurant costs 15000 won. He believes that
his positive energy and quality of services made his restaurants a success in
this competitive market.
4.3.4 Case 4 (Tajikistan)
Case 4 is from Tajikistan and he came to Korea on work visa for Tajik
Embassy in Seoul during 2008 but later, he didn
’
t see his growth at his job.
Instead of going back to Tajikistan and he decided to take an initiative of
starting his own restaurant in 2011. His interest in multicultural foods ignited
his passion to learn culturally diverse foods and soon he mastered the skill of
cooking Uzbek and Turkish cuisines. His restaurant
’
s menu is affordable
which compels students to stop by and enjoy his food. His main course menu
43
price ranges from (6,000 - 12,000 won) and he believes that his newly
formulated marketing strategies will earn him more growth in the coming
months.
4.3.5 Case 5 (Uzbekistan)
Case
5 is one of the participants who achieved unbelievable success and
have set an example for those who aspire to start their own businesses. He
came to Korea to pursue his undergraduate degree and later found a part
time job at an Uzbek restaurant near his university back in 2015. He was
unsure about his future in Korea due to the competitive job market that
requires foreigners to have either technical degree or fluency in Korean
language. He didn
’
t meet those criteria but he was sure that he didn
’
t see his
future in Uzbekistan. He worked as a part time worker in Uzbek restaurant
for 2 years to make his livelihood until the owner decided to sell the
restaurant due to decline in sales which seemed like an opportunity for the
Case 5. He bought the restaurant for 50,000 dollars and started attracting
diners by doing marketing within his social network. Soon, the restaurant
became the talk of the town for its affordable prices and scrumptious food.
His menu offers a variety of Uzbek foods ranges from (7,000 - 12,000 won).
The interviewee shared that his extroverted personality helped him earning
customers and he initiated several other businesses after the success of
restaurant.
4.4 Results of Multiple Case Analysis
The results presented in Table 4 can be explained as follows:
4.5 Ethnic Market
Proposition No 1: The larger the size of the ethnic market niche, the
better the survival of the business of the necessity immigrant
entrepreneur
44
Result: Proposition No 1 suggests that the size of ethnic market as a survival
factor is not confirmed. Among all the immigrant entrepreneurs, who
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