7
Chapter 2: Literature Review
2.1 Overview
This section will be structured as follows: Firstly, migrants, immigrant
entrepreneurs, start-ups, and characteristics of immigrant entrepreneurs will
be explained under the light of definitions by previously conducted
researches in the field of immigrant entrepreneurship. Secondly, difference
between necessity and opportunity entrepreneurs will be explained, the
factors influencing the success of immigrant entrepreneurship will be
elaborated such as ethnic market niche, ethnic social network, start-up
capital, emergency loan, education, previous experience, risk aversion,
commitment, institutional support listed in Figure 1 of section 3
(Methodology) under the heading of
“
model of survival factors of necessity
immigrant entrepreneurship
”
.
2.2 Overview of Start-ups
Salamzadeh and Kawamorita Kesim (2015) has studied phenomenon of start-
ups in their research and they defined them as companies who strive for
their existence. Furthermore, they added that start-ups are newly born
companies based on wonderful ideas and aiming to be successful. It is like an
expedition from beginning till completion (Evers, 2003), it
’
s establishment
(Vesper, 1990), micro-management (Hansen and Wortman 1989), preliminary
steps before launching (Hansen & Wortman, 1989), incubation (P. Reynolds
& Miller, 1992), entrance to the market (Lumpkin & Dess, 1996) etc., are the
terms used often in many researches for describing the process of an initial
stages of a venture or an organization. (Avnimelech & Teubal, 2006)
consider start-ups as technology based companies which are dedicated to
support a new idea until it reaches a certain level of productivity and sales.
8
On the other hand (Staber, 2005) argues that start-ups are not only
innovation centered instead they create new niches and segment in the
markets to serve a distinguished need or generate a need using marketing
strategies.
Salamzadeh and Kawamorita Kesim (2017) points out the struggle of
entrepreneurs in the beginning of the business because budget is always a
critical aspect to initiate a start-up that turns into commercial business in the
later stages. Carlsson and Mudambi (2003) agrees that finding an adequate
amount of financial support is always crucial to the growth of immigrant
entrepreneurial businesses.
2.3 Immigrant Entrepreneurs
For this study we will use the definition of immigrant entrepreneurs by Sasse
and Thielemann (2005) immigrants are people who have been living outside
their home country for more than 12 months or longer. These people leave
their country of origin due to 3 possible factors: economic challenges at
home country, forced migration or family migration. Furthermore, (R. R. S.
Chaganti, Watts, Chaganti, & Zimmerman-Treichel, 2008) stated that
Immigrant entrepreneurs are individuals who start a business in their host
country to overcome the economic challenges. They get connected with
either former migrants or non-migrants with common goals, in order to live
through the obstacles that come their way in the host country.
The concept of immigrant entrepreneurship evolved and emerged into
a heterogeneous idea due to globalization which further constitutes the
category of immigrant entrepreneurs who are motivated to own their
businesses in the host country in order to exploit the available opportunities
and earn money (Dossani & Kenney, 2007). (Baycan-Levent & Nijkamp,
2009) advocate the idea of immigrant entrepreneurship in their study and
9
highlights the benefits of the migrant entrepreneurship which has not only
boosted economic opportunities for the ethnic labor but also has resolved
labor market imbalances. Fairlie and Meyer (1996) has observed that
immigrants are highly inclined towards entrepreneurship as compared to the
locals. This phenomenon is explained by the risk taking factor that migrants
have to take into account while investing money to move to their host
country (De Haas, 2010).
2.4 Necessity vs Opportunity Based Entrepreneurs
The classification that can be seen in the field of entrepreneurship is
necessity and opportunity immigrant entrepreneurs (P. D. Reynolds, Hay, &
Camp, 1999). Necessity immigrant entrepreneurship has limited opportunities
and it usually takes place in a difficult environment. In contrary to that
opportunity immigrant entrepreneurship happens in the presence of an
attractive business opportunity.
The previous literature (Carlsson & Mudambi, 2003; Collins, 2000;
Kloosterman & Rath, 2003; I. H. Light & Paden, 1973; Waldinger et al., 1990)
have defined the aspirations of starting a business among entrepreneurs as
push for necessity based and pull for opportunity based entrepreneurs. Push
factors are used to describe the entrepreneurs who are compelled to opt for
entrepreneurship due to several reasons such as unemployment (Masurel,
Nijkamp, Tastan, & Vindigni, 2002), lack of education(Mata & Pendakur,
1999), lack of skills (Kloosterman & Rath, 2003), discrimination and societal
exclusion. In contrast, (Freitas, 1991) pull factors motivate entrepreneurs to
pursue self-employment by choice for greater benefits. First generation
immigrants are more likely to face these obstacles than second generation
immigrants. Pull factors are usually based motivations such as self-
10
fulfillment, monetary benefits, excitement for challenges and self-recognition
or growth (Kuratko, Hornsby, & Naffziger, 1997; Langan
‐
Fox & Roth, 1995).
The terms
“
push
”
and
“
pull
”
are based on the idea of distinguishing
entrepreneurial motives among entrepreneurs and these terms were coined
by (Shapero & Sokol, 1982) and by (Amit & Muller, 1995) which describes
push as necessity and pull as opportunity based entrepreneurship. In the
situation of opportunity entrepreneurship businesses are started usually
when entrepreneurs have enough financial capital while on the other hand
necessity based entrepreneurship is entirely based on the arising demand of
a certain product (Kodithuwakku, 1997).
2.5 Characteristics of Necessity Immigrant Entrepreneurs
Necessity Immigrant entrepreneurs fall under the category of people who
deal with unfavorable factors that
‘
push
’
them into entrepreneurship. They
initiate entrepreneurial activities due to the challenges that prevent their
entry to the job market of their host country i.e. discernment in labor market,
unemployment, and incompetence to find work (Kosha, Kalitanyi et al. 2015).
Immigrants who fly from other countries usually face hardships and most of
them belong to developing countries but due to immigration laws they have
to match up a certain criterion to make it to their host countries. For example,
countries like USA have Immigrations laws that let the educated people with
a certain skillset to enter the country which makes it obvious that even
though most of them are necessity based entrepreneurs but they are not
poor or surplus populations (Massey, 1999; Rumbaut, 1995).
Min and Bozorgmehr (2003) confirm in their study about the impact of
abolishing origins quota from immigration act in USA in 1965 which made it
possible for immigrants from Middle East, Africa, Asia, Latin America and
Caribbean Islands to make their way to the States . Min and Bozorgmehr
11
(2003) further elaborated the characteristics of these immigrants who don
’
t
have enough prior professional experience and their education is not enough
as well that can reap them any benefit in terms of starting a new business on
a foreign land they migrate to. Carlsson and Mudambi (2003) stated in their
study that the crucial element for entrepreneurs is to find right financial
support to work on their ideas. For instance, (Bates, 1997) in the US many
Korean and Chinese immigrants rely on loans from their friends and families
to start businesses. If they couldn
’
t get loan funds from friends they turn to
rotating ethnic credit associations, and other secondary debt sources.
Furthermore, necessity driven entrepreneurs rely a lot on their community in
terms of overcoming challenges such as regulations imposed by government
to protect employees (Bonacich & Modell, 1980; Min & Bozorgmehr, 2003).
Immigrants entrepreneurs get support from
“
co-ethnic employees
”
who usually show solidarity unlike local employees. The co-ethnic
employees get a benefit of securing a job which is very difficult to acquire in
a mainstream job market. Many of the necessity based immigrant
entrepreneurs hire their family members (Auster & Aldrich, 1984; Min &
Bozorgmehr, 2003) and they target ethnic market niche. They usually offer
traditional products which is bought by ethnic community. Mostly, immigrant
entrepreneurs are middle aged men (Collins, 2002) who have endogamous
marriages (Shaw, 2001) and they are supported by their spouses to run the
business.
2.6 Ethno-cultural factors
2.6.1 Defining Ethnic Group and Ethnic Enterprise
Iyer and Shapiro (1999) defined ethnic group, as a group of people who
belong to same country of origin and share similar cultural norms or
activities. As (Waldinger et al., 1990) pointed out, an ethnic enterprise
12
usually has regular interaction with the people who share similar migratory
experiences and national background.
2.6.2 Ethnic Market Niche
Sequeira and Rasheed (2006) referred ethnic market niche as the market in
which mainstream entrepreneurs are less likely to take any interest due to
the scarce opportunities of growth and profit structure of the host country.
The reasons behind lack of interest of local entrepreneurs can be also be
inadequate economic incentives and limited abilities.
Market niche has mainly two type: the ethnic market niche which is
elaborated in this section and the other one is non-ethnic market niche.
(Evans, 1989) stated that immigrant entrepreneurs create ethnic market
niche by focusing on a specific ethnic product which is sought by co-ethnic
consumers. Those ethnic products include ethnic food, ethnic newspaper and
ethnic clothes such as Sarees.
Min and Bozorgmehr (2003) believed that immigrant entrepreneurs
take competitive advantages and this is the reason that ethnic market is
considered as one of the significant factors for the survival of necessity
immigrant entrepreneurs. It is nearly impossible for native entrepreneur to
acquire or imitate critical skills that immigrant entrepreneur has. Immigrant
entrepreneurs offer ethnic products and they can also easily maintain a
profitable social network with their co-ethnic consumers due to the same
cultural background and language they share. They also attain ethnic
solidarity from their ethnic community by showing numerous social actions
that benefit them in maintaining their specific ethnic share.
The size of ethnic market share determines the success of business
by necessity based immigrant entrepreneurs. In a situation where ethnic
market share is not big enough to cover operational costs of the business,
immigrant entrepreneur
’
s critical ethnic expertise become impractical and
13
useless. The ethnic community determines the size ethnic market share so in
other words the larger the ethnic community the greater would be the ethnic
market share of an immigrant entrepreneur. The relationship between ethnic
community and ethnic market share can be found in the literature. In her
research, (Zhou, 2004) confirmed that the size of ethnic population has an
impact on the success of ethnic businesses. She noted that ethnic
entrepreneurs tend to more successful in the niches where the density of
co-ethnic labors is greater in number. (Shinnar & Young, 2008) also agreed
that having ethnic community let immigrant entrepreneurs serve their
services and products while expanding the business with the help of
enthusiastic ethnic labor pool.
This section focuses on ethnic market niche but non-ethnic market
niche cannot be overlooked while studying the survival elements of necessity
immigrant entrepreneurship. The non-market niche doesn
’
t require ethnic
community or any particular product rather these are the niches which are
disregarded by local entrepreneurs due to inefficient return on investments
and numerous prerequisites required for them. These non-ethnic markets
attract immigrant entrepreneurs due to push factors as described by (Fairlie
& Meyer, 1996), opting for self-employment as last resort, prompted by
being excluded from the job market. Therefore, there are still certain non-
ethnic market niches which are controlled by immigrant entrepreneurs. For
instance, (Office, 2003) in UK there are 100,000 ethnic minority owned
businesses and they have hired almost 800,000 employees in total. (Min,
2006) stated that in America millions of Chinese restaurants have also taken
over the food industry while on other hand (Sheth, 1995) we can see Indian
ruling the taxi businesses.
14
2.6.3 Ethnic Social Network
Walker, MacBride, and Vachon (1977) in their research on "Social support
networks and the crisis of bereavement." have called social networks an
individual
’
s personal contacts the help a person to get emotional support,
materialistic services/ assistance by maintaining his social identity. The
ethnic social network is also one of the important factors of immigrant
entrepreneurship that has been a subject of many studies and many
definitions has been proposed for it. In this study, (Sequeira & Rasheed,
2006) the term ethnic social network refers to formal or in other words
professional connections and informal network includes personal connections.
The informal social network which involves friends, family, acquaintances
who deliver information about support and opportunity prospects. (Coleman,
1988) agreed that social network helps entrepreneurs to achieve goals which
are not possible to accomplish alone. The ethnic social network is comprised
of three important factors as explained by (Walker et al., 1977): the size of
the social network, the composition (what network is made of i.e.
friends/family) and the frequency of communication between the network
members. The interconnection between the members of ethnic network is
crucial for immigrant entrepreneurs. In order to start their firms,
entrepreneurs depend upon the common resources they can mobilize from
their social network which is reliant on the structure of the network (Salaff,
Greve, & Wong, 2006).
Portes and Sensenbrenner (1993) emphasized that ties between
people create a network and at the same time, people can share more than
one role with each other such as friendship, kinship and economic which
forms multiplex networks. An ethnic network which is multiplex in nature is
better for immigrant entrepreneurs, than an ethnic network that has
structural holes. Raider & Burt (1996) advocate the notion of structural hole
theory which is based on the concept, that bridging structural holes provide
15
access to numerous opportunities which are beneficial for entrepreneurs.
Raider and Burt (1996) elaborated that structural holes can be used as an
opportunity to break information flow between people from different ends of
the holes and bring them together. (Zhou, Bankston III, and Kim (2001)
argued that despite the benefits of structural holes it requires a lot of time
and effort to maintain an effective social network.
Social environment of host country also shapes the establishment of
ethnic social network. In keeping with this idea, (Ndoen, 2000) stated that
hostility in a host country can lead towards inability of finding business
opportunities and diminish the entrepreneurial spirit among immigrants.
(Portes, 1998) also approved in his research that the hostile environment in
host country can crumble ethnic minorities and leads to greater cohesion
between them.
Sequeira and Rasheed, (2006) examined that immigrant entrepreneurs
can be benefitted by having strong ties to ethnic enclave. Researchers such
as (Aldrich & Waldinger, 1990; Zimmer, 1986) also emphasized the
advantage of personal networks that can help immigrant entrepreneurs
discover about opportunities, specified expertise, assess ideas and access
financial support resources. (Ram, 1994) highlighted competitive advantage
as an element that can lead towards the success of immigrant businesses.
Immigrant entrepreneur
’
s reliance on family members and kinship provides
advantages but ethnic minority business owners also depend profoundly on
(Fadahunsi, Smallbone, & Supri, 2000) co-ethnic customers, co-ethnic
financial sources, co-ethnic suppliers and providers. The evidence can be
seen in the study conducted by (Raijman & Tienda, 2003) on
“
Ethnic
foundations of economic transactions: Mexican and Korean immigrant
entrepreneurs in Chicago
”
. It was observed that Koreans and Mexican
entrepreneurs in Chicago prefer to hire co-ethnic suppliers because of lower
prices, better credit terms and emotional support in days when the cash flow
16
is tight. Since ethnic emotional support and ethnic labor is critically important
for immigrant entrepreneurs so we will discuss them in the following
sections:
2.6.4 Ethnic Labor
Previous immigrant entrepreneur literature (Altinay, 2010; Evans, 1989;
Waldinger et al., 1990) has recognized significance of ethnic labor for
minority business owners. (Waldinger et al., 1990) believed that immigrant
entrepreneurs have competitive advantage by having access to ethnic labor
in their ethnic community and social network. Those people who are new
comers in the ethnic community often struggle with a lot of challenges, which
includes language barriers and insufficient job opportunities. This situation
makes a favorable labor for immigrant entrepreneur to take advantage from.
Similarly, Altinay and Altinay (2006) pointed out the benefits of
hiring co-ethnic labors in their research. Business costs can be cut down by
hiring co-ethnic workers and entrepreneurs can offer low pay rolls as
compared to local employers. Waldinger et al., (1990) unveiled the strategies
which are often used by immigrant entrepreneurs to sustain their businesses.
They hire co-ethnic workers who are either underpaid, unpaid or flexible
enough to compromise over long working hours unlike local employees. Co-
ethnic workers take such jobs to survive in the host country and they
consider it a favor from their fellow ethnic entrepreneur to offer help in that
time of dire need to endure obstacles (Waldinger et al., 1990). One of the
other advantages of co-ethnic employees is their mastery of traditional
language. Since necessity immigrant entrepreneurs target ethnic market
niche, composed of co-ethnic workers and co-ethnic consumers creates a
satisfying relationship with ethnic market niche.
17
2.6.5 Ethnic Emotional Support
As we see previous literature (Walker et al., 1977) have indicated social
network into 2 types: kin-centered which is often comprised of family/
friends and materialistic network which includes supplier/ business related
information providers. In other words, social networks provide materialistic
and emotional support to immigrant entrepreneurs, which is necessary for
their survival. For instance, (Soydas & Aleti, 2015) research on first and
second generation Turkish immigrant entrepreneurs is evidential to the
emotional and materialistic support family members offered to second
generation Turkish-Australian entrepreneurs. When it comes to the
definition of emotional support, in this study (McLanahan, Wedemeyer, &
Adelberg, 1981), emotional support means a set of resources that work as a
shield to obstruct the negative effects of stressful circumstances. Emotional
support is important for immigrant entrepreneurs because of migration that
brings along some cultural challenges and at often times leave them feeling
hostile as well. Critical uncertainties make emotional support helpful for
immigrant entrepreneurs.
Apart from family and friends, emotional support is often offered by
ethnic confessional groups. For instance, (Martes, 2000) Brazilian
entrepreneurs got a greater help from church to set up a successful cleaning
industry in Massachusetts. A study by (Min, 1992) also found that Korean
immigrant entrepreneurs were provided support centers by their community
churches.
2.7 Financial Factors
When survival of small and medium size entrepreneurs is discussed, financial
constraints cannot be overlooked. Similarly, Smit and Watkins (2012) agreed
that financial constraints had been widely discussed topic in previous
18
literature because inaccessibility to adequate finances is one of the crucial
external restraint. For immigrant entrepreneurs, formal financial system
doesn
’
t allow them to get any loans because of various reasons. One of the
reasons is the inability of offering a distinctive product, which makes it less
convincing for the financial institutions to offer support. Then there are
certain operational costs of the business such as accountant and lawyers fee.
If immigrant entrepreneurs are unable to cover the operational costs, they
can easily go bankrupt. The insufficient working capital makes it critical for
immigrant entrepreneurs to survive the harsh business atmosphere at the
host country. (Dana, 2007) summarized the hindrances to the performance of
immigrant businesspersons which includes deficiency of investment,
unnecessary compliance expenses, excessive procedures, discrimination and
excessive taxes. In a nutshell, financial resources are essential for the
survival of necessity immigrant entrepreneurs and for this purpose two
important factors play integral role: first is Start-up capital and second is
informal emergency loans.
2.7.1 Start-up Capital
Start-up capital is also considered as one of the imperative factors that can
prevent immigrant entrepreneur
’
s business from failing. As Huang and Liu
(2019) described in their research, ordinarily the main sources of start-up
capital are personal and family savings/ assets, bank loans, credit cards and
home equity loans. (Bates, 1994) believe that the survival or profitability of
immigrants entrepreneur
’
s business can be determined by start-up capital.
(Bates, 1997) noticed that Vietnamese entrepreneurs take small loans from
friends and family. They start small businesses but their failure rate is very
high. Although such findings prove that entrepreneurs should rely on formal
institutions for financial assistance but this conclusion doesn
’
t seem to work
for necessity based immigrant entrepreneurs. The previous literature has
19
shown that unlike mainstream entrepreneurs, immigrant business owners are
typically not eligible for financial loans from formal institutions. Being an
ethnic minority and due to ethno-racial discrimination, their financial
struggles become more complex (I. H. Light & Paden, 1973)
. They are
unfortunate and their insufficient credit history makes it impossible to
find rich sponsors who can promise loans. In order to fulfil their financial
needs, they have no other way except relying on their ethnic social network.
Similarly, (Bates, 1997; Collins, 2000; Pearce, 2005; Smallbone, Ram,
Deakins, & Aldock, 2003) agree that due to difficulty of getting bank loans
immigrant entrepreneurs are more likely to go after friends and family for
financial capital unlike non-immigrant entrepreneurs. (Menzies, Brenner, &
Filion, 2003; Menzies & Hunter, 2000; Toussaint-Comeau, 2005) indicate
that this is the reason, immigrant entrepreneurs are more inclined to build
their ethnic social network and it is important for them to participate in non-
business activities with co-ethnic community members as well, to keep the
social network growing.
When it comes to funding sources for the businesses of immigrant
entrepreneur
’
s businesses previous literature (Bates, 1997; Collins, 2000;
Yoo, 2014; Yoon, 1995) indicate that Rotating Credit Association (RCA) play
a huge role. It has observed that mostly immigrant entrepreneurs from West
Africa and Asia reach out to get funding from them. In the association, each
member contributes a fixed amount of money, which is then shared among
the members. (I. Light, Kwuon, and Zhong (1990) has described rotating
credit associations as informal resources and informal banks. Immigrant
entrepreneurs are required to earn a level of trustworthiness and enhance
the quality of ties within ethnic social network to take advantage of the
aforementioned financial resources. For necessity immigrant entrepreneurs,
getting funding within their ethnic social network is advantageous in various
ways. It doesn
’
t require a burdensome paperwork and complicated processes.
20
They can also take advantage of low interest rate and emotional support
when the cash flow is low instead of getting fined for not returning the loan
instalment on time. Altinay and Altinay (2006) found that the growth of
immigrant business is positively dependent on economical funding from
extended family.
2.7.2 Emergency Loans
The second important factor for necessity immigrant entrepreneurs is
Emergency loans. As stated by (Chrysostome & Arcand, 2009), liquidity
crisis can be overcome by immigrant entrepreneurs through backup non-
tradition financial resources. Rotating Credit Associations and loans by
family/friends still remain the informal sources of financial capital for
necessity immigrant entrepreneurs. Necessity immigrant entrepreneurs can
also consider formal institutes if they offer programs such as government
initiatives to support immigrant businesses.
2.8 Managerial Factors
Professional experience and education are two critical managerial factors for
the survival of necessity immigrant entrepreneurs
2.8.1 Education Level
Education level has considered important for necessity immigrant business
owners as described by (Chrysostome & Arcand, 2009) that education level
enables entrepreneur to overcome the challenges faced at host country in a
best possible way. It equips entrepreneur with knowledge to take good
decisions for his/her business. The role of education cannot be overlooked in
the survival of necessity immigrant entrepreneurs and it has been found in
21
previous literature such as (Bates, 1990) indicated a positive relationship
between education level of entrepreneur and growth of small businesses.
The evidence can be seen in a research by (Fairlie & Robb, 2007) where the
gap between white entrepreneurs and Asians was defined on the basis of
education.
Also (Christopher, 1998) found that lack of education among black minority
in the US is adding to the struggle their businesses growth. The previous
literature is comprised of studies such as (Sequeira & Rasheed, 2006) also
confirmed the positive relationship between survival of immigrant businesses
and education level. Immigrant entrepreneurs from a certain ethnicity tend to
have higher educational level than others such as Taiwanese, Iranian and
Indian communities have college degrees and many have master
’
s degrees.
They acquire those degrees back in their home countries but still they have
an positive impact on their businesses and decision making (Min &
Bozorgmehr, 2000). This is the reason of higher level of survival among
these communities than others.
2.8.2 Previous Experiences
There are two types experiences which are considered significant to the
survival of immigrant entrepreneurs: employment experience and previous
business ownership experience. (Boden Jr & Nucci, 2000; Br
ü
derl,
Preisend
ö
rfer, and Ziegler (1992) found that the initial size of the business
and survival of the venture is positively associated with entrepreneur
’
s
previous employment experience. When it comes to the unparalleled value of
previous business ownership experience (Vinogradov & Isaksen, 2008),
agreed that it is integral to the higher tendency of survival of the newly
created ventures. There are several steps that has to be taken to start a
business which includes preliminary operational tasks, crucial stakeholders,
thoughtful distribution of human capital, market challenges and ensuring
flawless communication. This is the reason that aforementioned steps let the
22
business owner go through the same process easier than the first time with
greater odds of survival (Shepherd, Douglas, & Shanley, 2000). Positive and
negative experiences, both contribute towards the learning but business
owners should learn from their previous failures in order to do better in the
future. The necessity immigrant entrepreneurs with prior business ownership
experiences do their best to avoid the mistakes that caused previous failure.
(Chrysostome & Arcand, 2009).
2.9 Psycho-Behavioral Factors
2.9.1 Risk Aversion
Risk aversion and its impact entrepreneurial activities has been a subject of
discussion in literature since long time such as studies by (Knight, 1921) and
(Opie, 1934) are an evidence of that. The entrepreneurial behavior is often
associated with risk taking measures (Barringer & Bluedorn, 1999; Lumpkin
& Dess, 1996; Sathe, 1988; Zahra, 1993) which involves actions that has
undefined consequence but with possibly high returns. The previous
management studies have demonstrated that relevance between the venture
manager
’
s strategic orientations and risk behaviors. A recent study by
(Sauner
‐
Leroy, 2004) found a negative relationship between productive
investment and risk aversion. Also Berger and Gabriel (1991) in their study
on native Americans and immigrant, they realized if the risk aversion is
higher it leads lower earning. In other words, risk aversion is an obstruction
to entrepreneurship and specifically for immigrant entrepreneurs due to their
extraordinary circumstances (Kan & Tsai, 2006; Van Praag & Cramer, 2001).
Furthermore, a study by Schneider and Lopes (1986) advocate the
concept that high risk immigrant entrepreneurs miscalculate the possibility of
loss by unforeseen results of strategic choices while on the other hand
immigrant entrepreneurs with low risk aversion usually misjudge the
23
likelihood of gains. This leads to the conclusion that immigrant entrepreneurs
with higher risk aversion have higher tendency of failure and those with
lower risk aversion have lower inclination towards the failure. Chrysostome
and Arcand (2009) encourage the risk taking among entrepreneurs in order
to reach out to every possible business opportunity that can be exploited.
Consequently, low risk aversion is critical for the survival of necessity
immigrant entrepreneurs.
2.9.2 Commitment
Commitment which is often referred as dedication as well which means
putting sincere efforts on the part of organization (Ingersoll, Kirsch, Merk, &
Lightfoot, 2000). As further elaborated by (Bhide, 1994) the difference
between success and failure of entrepreneurs is dependent on dedication
which is derived from determination and belief among them which leads to
(Sarasvathy, 2001) the creation of most impactful and fruitful opportunities.
As per Allen and Meyer (1990) commitments are mainly of three types: the
affective commitments which means having compassion and emotional
bonding with the organization, the continuance commitment is based on the
realization of consequential costs for leaving the organization and normative
commitment denotes the moral responsibility to stay with the organization. In
this study, affective commitment will be considered.
Wu, Chiag, Wu, and Tu (2004) state that affective commitment refers
to the sense of attachment and a feeling of belonging to the organization . As
explained by (Mottaz, 1988), affective commitment is the type of obligation
which is related to identification of an individual, this commitment let
employees more likely to get attached to organizations in favorable working
environment. Similarly, Gupta, Agarwal, and Khatri (2016) found a positive
relationship between employee
’
s positive behavior and affective commitment.
24
(Chan, 2006) agree that when it comes to immigrant entrepreneurship,
commitment ensures the continuous existence of the business despite the
challenging circumstances. In the immigrant entrepreneurship scenario,
(Adendorff & Halkias, 2014) has defined commitment as to the degree the
immigrant entrepreneur along with family members put value in the business
and its future.
Mowday, Steers, and Porter (1979) focused that commitment leads to
behavior that generates results exceeding the normative expectations. For
immigrant entrepreneurs, they face many constraints in terms of job market
and other opportunities so they strive harder to achieve their dreams through
entrepreneurial activities. Their failure can lead to various psycho-social
consequences but despite knowing that they continue to push forward and
make many sacrifices to overcome the challenges. The term sacrifice means
underpaid efforts, lack of time for family and friends, enthusiasm to continue
demanding work and long working hours. Commitment can also be linked to
family business mainly if they were exposed to family business
(Chrysostome & Arcand, 2009).
2.10 Institutional Factors
Institutional factors can have a greater impact on immigrant entrepreneurs
and entrepreneurship environment in general. Economic decisions are highly
dependent the environment of institutions as admitted by (Gwartney,
Holcombe, & Lawson, 2006) that institutional environment influence
entrepreneurial decisions in terms of allocating resources. (North, 1990)
insisted that institutions define the
“
rules of the game
”
that has an impact
over entrepreneurial activities and decisions. These rules are determined by
political, social and economic factors. It has been observed that favorable
economic conditions can lead to economic freedom and they can also
encourage entrepreneurs to create service/ product that contributes towards
25
the economic growth. As (Minniti, 2008) pointed out that governments
institutions play a crucial role in encouraging and discouraging
entrepreneurial activities.
Gohmann, Hobbs, and McCrickard (2008) advocate the influence of
institutions over transaction and production costs. Institutional settings which
are favorable to the economic progress are advantageous result in growth of
physical and human capital investments. In order to support immigrant
entrepreneurs, governments of various countries have started a wide variety
of programs to encourage immigrant entrepreneurial activities Chrysostome
and Arcand (2009). (Minniti, 2008) has divided the programs into three major
categories: counselling programs, tax incentives system and credit
assistance programs. Counselling programs are effective in preparing the
entrepreneur to overcome business challenges in future. They include
outlook of an organization, business development, operational challenges
(Chrisman, 1989),expansion of business networks (Hansen & Wortman, 1989)
and training regarding business environment. Chrisman and McMullan (2000)
that although entrepreneurs with prior experience get competitive advantage
but still knowledge is valuable about knowing how to overcome weaknesses
and no one but a right knowledge advisor/ program can help. Chrisman,
McMullan, and Hall (2005) agree that those entrepreneurs who seek out for
counselling at the preliminary stages adds a substantial impact and difference
on such businesses.
Similarly, Kirk and Belovics (2006) emphasized the benefit of tax
incentives by government that attract investors because it promotes
investment and entrepreneurial activities as well. Immigrant entrepreneurs
already struggle with financial resources but tax incentives can lessen the
burden and compensate the expenses for business but the tax incentive
system should modified to tailor the needs of necessity immigrant
entrepreneurs (Chrysostome & Arcand, 2009). Similarly, credit assistance,
26
microfinance and venture capital doesn
’
t seem to adapt to the special
circumstances of necessity immigrant entrepreneurs (Minniti, 2008).
2.11 Immigrant Entrepreneurship and Korea
In a study conducted by (Lee 2012), it has been postulated that doing a
business in Korea can be difficult for immigrants and foreign companies
because of the difference in cultural values. Korea has a unique set of
cultural practices which are very important to understand to meet the
expectations, and desired behaviors acceptable in Korean society. It is one
of the countries, which are constituted against its deep-rooted societal
practices fairly different than those found in western or other
internationalized countries. The more immigrants would be able to figure out
and understand the differences the more benefits they can reap from Korean
market. Moreover, there have been reports stating that immigrants are
usually considered as highly entrepreneurial, this is the reason that
immigration policies in developed countries reflect their interests in
innovative immigrants. Many countries offer special programs and visas to
get immigrants with ground-breaking ideas in order to accelerate the
economies (Fairlie & Lofstrom, 2015).
2.11.1 Start-up Ecosystem and Korea
(Kim, 2015) defined start-up ecosystem as the atmosphere created by
people and various organizations either physical or virtual to support
businesses to help create new companies. Korea is following the start-up
ecosystem in Silicon Valley and Tal Aviv which are top cities when it comes
to global ranking of start-ups in terms of start-up productivity, capital
funding, company presentation, aptitude, support set-up, entrepreneurial
attitude, innovative tendencies and ecosystem diversity.
27
2.11.2 Korean Accelerator Program
To support the immigrant start-ups Korean government has introduced
various accelerator programs which are either publicly or privately funded.
These programs are cohort-based and they include extensive training along
with market knowledge for the entrepreneurs who are selected to move to
Korea for the launching of their business ideas. These programs include
FuturePlay and SparksLab which are accelerator programs, the former is
tech-centric and the later one is supporting companies built in USA and
Korea by offering 3 months
’
accelerator programs (Kim, 2015).
‘
Korean Start-up accelerator
’
also known as K-start-up has been introduced
in the Korean entrepreneurial ecosystem since 2010 which supports the
immigrant start-ups by providing financial support, knowledge based training
and seed money for new business initiatives by foreigners (Seo, Hwangbo, &
Ha, 2014).
The necessity immigrant entrepreneur survival factors elaborated in this
section under the light of previous literature will be used to form
propositions in the next section which is methodology chapter. The concepts
defined under the light of previous literature will be further used as
foundations to formulate propositions and strategies for data collection in
section 3 (methodology).
28
Chapter 3: Methodology
The previous chapter has laid a foundation for research propositions which
will further form the strategies and techniques to investigate the research
area in this chapter. The survival factors have already been discussed in
detail in the light of existing literature and Chapter 2 has provided definitions
to formulate a specific direction in which each survival factor will be
investigated. The aim of this chapter is to define methodological outline of
the study along with the techniques that will be used for data collection and
analysis.
3.1 Research Design
The
literature
review
reveals
that
necessity
based
immigrant
entrepreneurship in Korea is growing area of interest and there has been
limited investigation done on this subject before. The nature of this study is
exploratory which demands a theory building, this brings us to a conclusion
that qualitative study is an appropriate technique for this research area.
The subject of research requires richness in data that qualitative are
able to provide. The qualitative research is non-numerical in nature and it is
used to articulate people
’
s beliefs, behaviors, experiences, attitudes and
interactions. It enables researchers to extensively view the data and gives
voice to the research participants to share their views in depth. As (Gillham,
2000) elaborated, qualitative research let the researchers to
“
get under the
skin
”
and focus on the details of the processes that lead towards certain
results than results itself .
The previous section has outlined the need of qualitative techniques
for this study but the next step is to find out what specific strategy can
provide the best grounds for research questions. (Eriksson and Kovalainen
(2015) has defined four approaches for qualitative research: discourse
29
analysis, case study research, ethnography and reflective phenomenology.
From these approaches case study will be used for this research. A case
study is an ideal technique to use when there is not enough prior research
exists since case study doesn
’
t rely on previous knowledge (Eisendhardt,
1989). There are many ways to conduct a case study so it should be decided
what technique will be applicable on this research.
Eriksson and Kovalainen (2015) has divided the case study into two
types: intensive and extensive case study. Intensive case studies take into
account a particular case to investigate the research area while on the other
hand, extensive approach focuses on multiple cases or individuals.
From the beginning of the research it was observed that single case
study will be insufficient and as (Yin Robert, 1994) suggested that single
case study is appropriate to do only if it is revelatory and unique. However,
multiple case studies add to the validity and reliability of the research as well.
Therefore, it prompted the idea of selecting 5 cases of necessity based
immigrant entrepreneur
’
s businesses from South and Central Asia. The
parameters for selecting the businesses is based on their survival in the
industry which was determined by previous literature (Yin Robert, 1994) has
considered three years enough to indicate the survival of small businesses.
As argued by (Stake, 2000), for case studies the sample size is relatively
small and in order to conduct an intensive study it is appropriate to choose a
sample by using purposive sampling instead of random sampling technique.
The purposefully selected multiple cases will provide insights of the
research subject and they will allow us to get the broader view of the
survival of immigrant restaurant businesses. This decision was also
influenced by location in order to cover immigrant restaurants specifically
those located at major cities across South Korea, cooperation, relevance in
terms of nationality, size, uniqueness and heterogeneity to ensure the
diverse representation of business owner nationalities. Moreover, the focus
30
of the study was to find cases who are not outliers and significantly different
that others instead the focus was to find normal cases of immigrant
entrepreneurs.
3.2 Data Collection Techniques
The limited prior research on necessity immigrant entrepreneurship has
made semi structured interviews an ideal choice to investigate the research
questions (Eriksson & Kovalainen, 2015). Semi-structured interviews will be
conducted with business owners along with follow up interviews if needed.
Prior to the interview, the propositions developed in the theoretical model
will be shared with interviewees and their queries will be assisted in order to
give them clarity of the possible questions that will be asked during
interviews. Face to face interviews will be conducted and each interview will
take approximately 1 hour.
The interviewer will seek permission from informants in order to tape
the sessions and also to do additional follow up interviews to seek
clarification of comments made to discuss events which will be relevant to
the subject of the research. Informants will be asked to be friendly and also
to present relevant documents such as annual reports or restaurant
brochures in order to ensure the reliability of facts and figures quoted during
the interviews. In order to identify the commonalities in the interviews, the
transcripts of the interviews will be revisited to study individual cases in the
light of existing literature and theoretical model. The focus of this study
requires intimate understanding of survival factors for immigrants
entrepreneurs and for this purpose theoretical model and propositions
formulated by (Chrysostome & Arcand, 2009) will be used to carry out the
investigation.
31
3.3 Theoretical Model
This study proposes a theoretical model which is comprised of various
survival factors as explained in the previous chapter 2 of this research and
these factors are divided into five categories: Ethno-cultural factors,
financial factors, managerial factors, psycho-behavioral and institutional
factors.
3.4 Propositions based on Survival Factors
In the light of previous literature that elaborated the survival factors in
Chapter 2 we formulated various propositions, which are listed below under
survival factors:
3.5 Ethno-Cultural factors
The ethno-cultural factors have been sub-divided into 4 sections as listed in
Chapter 2: Ethnic-Market Niche (2.7.2), Ethnic Social Network (2.7.3), Ethnic
Labor (2.7.4), and Ethnic Emotional Support (2.7.5)
3.5.1 Ethnic Market Niche
On the basis provided information under the light of previous literature in
section (2.7.2) we can formulate the following proposition:
Proposition No 1: The larger the size of the ethnic market
niche, the better the survival of the business of the necessity
immigrant entrepreneur.
32
3.5.2 Ethnic Social Network, Ethnic Labor and Ethnic Emotional Support
The propositions resulting from Ethnic Social Network (2.7.3), Ethnic Labor
(2.7.4), and Ethnic Emotional Support (2.7.5) can be formulated as follows:
Proposition No 2: The ethnic social network can contribute to
the survival of the business of the necessity immigrant
entrepreneur.
Proposition No 2a: The larger the size of the ethnic labor pool,
the better the survival of the business of the necessity
immigrant
entrepreneur.
Proposition No 2b: The higher the level of the ethnic emotional
support, the better the survival of the business of the necessity
immigrant entrepreneur.
3.6 Financial Factors
The financial factors have been sub-divided into two sections: start-up
capital (2.8.1) and emergency loans (2.8.2).
3.6.1 Start-up Capital
The proposition resulting from Start-up Capital (2.8.1) can be formulated as
follows:
Proposition No 3: The higher the degree of access to startup capital,
the better the survival of the business of the necessity immigrant
entrepreneur.
3.6.2 Emergency Loans
The proposition resulting from Emergency Loans (2.8.2) can be formulated
as follows:
33
Proposition No 4: The higher the degree of access to
emergency loans, the better the survival of the business of the
necessity immigrant entrepreneur
3.7 Managerial factors
The managerial factors have been sub-divided into 2 sections: Education
Level (2.9.1) and Previous Experience (2.9.2).
3.7.1 Education Level
The proposition resulting from Education Level (2.9.1) can be formulated as
follows:
Proposition No 5: The higher the education level of the
necessity immigrant entrepreneur, the better the survival of his
or her business.
3.7.2 Previous Experience
The proposition resulting from Previous Experience (2.9.2) can be
formulated as follows:
Proposition No 6: The longer the previous work experience of
the necessity immigrant entrepreneur, the better the survival of his
or her business.
3.8 Psycho-Behavioral Factors
The psycho-behavioral factors have been divided into 2 sections: Risk
Aversion (2.10.1) and Commitment (2.10.2)
34
3.8.1 Risk Aversion
The proposition resulting from Risk Aversion (2.10.1) can be formulated as
follows:
Proposition No 7: The lower the risk aversion of the
necessity immigrant entrepreneur, the better the
survival of his or her business.
3.8.2 Commitment
The proposition resulting from Commitment (2.10.2) can be formulated as
follows:
Proposition No 8: The higher the level of commitment
of the necessity immigrant entrepreneur, the better
the survival of his or her business.
3.9 Institutional Factors
The propositions resulting from Institutional Factors (2.11) can be formulated
as follows:
Proposition No 9: The higher the institutional support,
the better the survival of the business of the
necessity immigrant entrepreneur.
Proposition No 9a: The higher the access to
counseling programs, the better the survival of the
business of the necessity immigrant entrepreneur.
Proposition No 9b: The more favorable the system of
35
taxes incentives, the better the survival of the
business of the necessity immigrant entrepreneur.
3.10 Investigation of Theoretical Model
In order to investigate the aforementioned survival factors, a multiple case
analysis will be conducted as shown in Figure 1.
3.11 Research Evaluation
According to Eriksson and Kovalainen (2015), the evaluation of a qualitative
study is based on the quality and trustworthiness of the study. Furthermore,
those researches which are based on the critical point of view of the
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