The diagnostic cycle
The diagnostic cycle as described by Manzini (1988:
11) consists of:
●
data gathering;
●
analysis;
●
feedback;
●
action planning;
●
implementation;
●
evaluation.
Analytical tools
The two most used analytical tools are SWOT ana-
lysis and PESTLE analysis. A SWOT analysis is a
‘looking in’ and ‘looking out’ approach that covers
the internal organizational factors of strengths and
weaknesses and the external factors of opportunities
and threats. PESTLE analysis is an environmental
scanning tool that covers the following factors:
political, economic, social, technological, legal and
environmental.
Diagnostics
Diagnostics are tools such as questionnaires or check-
lists that gather information about a business or on
Do'stlaringiz bilan baham: |